Alex Crompton is speaking about his Social media experiences and sharing best practices!

What’s his challenge?  92% unaided brand awareness but only 6% market share.   His view was that social media could assist with market share!

His view:  Social Media is an engagement technique not a selling technique!

How did he start:  In Australia, he looked at where people went.  In Australia, average time spent is around 6 hours.   You cannot buy people’s time and attention in the SM space.  Interruption marketing will be rejected!  Give them something they value.  Earn the right to sell!

The bottom line:  Alimeter/Wetpaint Market Research:

The most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement.

Modeled after Obama’s campaign.  The message was the core — the change.   Listened and then changed the core message based on feedback.  The hub and spoke model!   Not back to the old Ogilvy model!

#1 tactic used: SEO — #1 ROI producer for Social Media.  Social Media supports SEO through referred links.