Coke of Australia did a very cool campaign on surfing!  Some results include 1.5 M fans, Events statistics — 38K people!  Video on surfing — played 38K times in Australia!

Pringles of Australia:  Pringles (chips) got 250,000 FB fans in Oz in 5 weeks. That’s 250,000 relationships they don’t have get again -9 million users in Oz, double what it was a year ago. Big growth segment now is ages 35+

Chase and Facebook!  Created a black card and points — you can pool points together (along your mates). Chase shared financial informatoin with the 18-24 year olds and so started a long term relationship!  Chase found that most wanted to donate their points to a cause…. great job of social marketing.