For the 3 days we have been jamming — or brainstorming — on how to become a Social Business.

Over 3500 people, from over 80 countries, commented over 1800 time! Some highlights day by day are below and more will be coming. I’d love your biggest take aways.

Some highlights of the most active conversations taking place on Day 1:
Sandy Carter, Vice President, IBM Social Business, Collaboration, and Lotus Sales and EvangelismEvery business needs a Social Business “GM” – This discussion gets to the importance of leadership and commitment to this new way of working

John Woodworth, Manager, 3M Lab CollaborationHow can the retired employee still contribute? – A fascinating discussion about the value of alumni participation in your business

Day 2:
Lauren Walker, IBM employeeCan you measure the ROI of social media? – An interesting debate on ‘return on investment vs return on engagement’

Scott Smith, IBMerFor the 75% who don’t post — Automated Expertise? – Is this a key enabler for social adoption?

Keith Yamashita, Chairman, SYPartners“Seeing” – It’s literally becoming harder to “see into the eyes” of customers. What does this mean for social businesses?

Sarah Siegal, IBMer
Your Anxiety Is My Serenity and Vice Versa – Oversharing vs. the “unconcerned”

Day 3:
Philip Streck, IBM Business Partner
‘How to create culture in remote companies.’ – How can we leverage social technology to build culture within an organization who’s employees never meet?

Larry Hawes, Analyst‘Middle Management’s Role in Social Business’ – How will their role evolve and are they really ‘in the middle?’

Jon Iwata, SVP, Marketing & Communications, IBM‘The “second funnel’ – How social media has put into the hands of everyone the tools of information production. Individuals have a printing press, a broadcast studio, the means to run ad campaigns, host events, organize and rally. In short, everyone has their own funnel.

What were your key take aways?   Sandy