Today, our Social Business word of the week is Engagement.  

My thought is that Engagement is the Energy of Social Business.

Engagement is about your connection with your clients, influencers, and others.   Your emotional connection with your client or employee usually created by exceptional experiences that are integrated, interactive and identifying.  A Social Business  connects people to expertise. It connects individuals whether customers, partners or employees as networks of people to generate new sources of innovation, foster creativity, and establish greater reach and exposure to new business opportunities.

It establishes a foundational level of trust across these business networks and thus a willingness to openly share information, developing a deeper sense of loyalty among customers and employees. It empowers these networks with the collaborative, gaming and analytical tools needed to engage each other and creatively solve business challenges.

How do you engage?