What is a brand ambassador? In the past, a brand ambassador was paid to promote a business or service. Think TV advertising. But a true brand ambassador is a client who shares a positive experience or story about your business or product.

Do you know who your supporters or ambassadors are? Do you do anything for them? Maybe just comment and share their tweets. Perhaps a thanks for commenting on your product. They will appreciate the feedback and would love to know that you knew they liked their post!!!

Rewarding them in some way helps too! On Foursquare, you can offer rewards to your mayor! Yelp does the same. One client I was working with brought in all their “ambassadors” for a brainstorming session. One of my clients does a dinner once a month for his best fans and followers. What a great idea and way to say thanks!

What are you doing for your ambassadors?