Ask a social executive, ‘who is the smartest in the room?’ and she will answer: the room.  (Now, since she answered this way, does that make her the smartest again?!)  

Why? The Fortune 500 lose “$31.5B a year by failing to share knowledge”  according to Lisa Quast, Forbes Online.    The “room” is the group that generates ideas because they are closest to the clients and the market.   But only 25% of companies are good at Idea Generation & Idea Conversion.

So yes, that executive who can harness the power of the room, wins everytime!