This past week I was at the beach — with a very relaxing time in the sun.  The whole time I was there I saw social in so many different ways.

Once when my daughters tried to feed one seagull , they ended up with a whole flock.   You can’t just feed one !  Or can you?

In Social,  you should respond to comments in a way that showcases that your brand really cares and engages around client concerns.   Responding is an important part of interacting and engaging with your audience, while also humanizing your brand, improving brand loyalty and creating brand ambassadors. 

But you don’t have to respond to all negative comments.   Have a well thought out plan and know what “level” of comment that you want to respond too.   In some cases, have other clients speak on your behalf.   Unlike at the beach, you don’t have to feed all the seagulls.