Yes, today is Friday.    You will start to see a lot of #FF.

What does #FF mean?  Well, starting back in 2009, Twitter fans created this hashtag as a shorthand for Follow Friday.

Should you #FF?   YES !  Why?  Well it helps you introduce new users to a great social tool.  In addition, it allows you to show appreciation and thanks for the followers you have that retweet you, or support your thoughts, and more.

To be authenticate, don’t FF just because folks follow you.  Do it because you recommend them for a reason.

I like recommending a person and giving great attributes about them, like this:


I avoid doing big groups as to me it doesn’t tell me why I should consider following someone.

So given today’s Friday … #FF someone you know!