At NRF, Ginni Rometty discussed the use of cognitive for Retailers.   On the Main Event, she talked about an application that our IBM Partner Fluid has built to take advantage of this use of cognitive in the retail space. I had the great pleasure of meeting with them on Monday!

Fluid, which builds online shopping experiences for retail businesses to drive customer engagement and conversion, is developing the Fluid Expert Personal Shopper(sm) powered by IBM Watson. The app calls upon Watson’s ability to understand the nuances of human language and uncover answers from Big Data. Consumers who use Fluid’s app will interact with rich media and dialogue with Watson, as their newfound “cognitive, expert personal shopper.” The Fluid app incorporates the information users share and questions they ask to help them make smart, satisfying purchases by putting a knowledgeable sales associate in the hands of consumers, on demand!

On stage, she mentioned David Jones leveraging this new paradigm!

See how cognitive can assist Retail in this use of data in a cognitive way!