Imagine a company that uses big data and analytic software to capture data on the flow of traffic to determine the value of advertising on billboards. A solution like that could help small businesses, as well as enterprise-level businesses, maximize their advertising dollars when selecting the right billboard.

You don’t have to imagine that company, because we found them at a SmartCamp event! VacantBoards was announced the winner of SmartCamp Lagos!

VacantBoards developed the very solution I described above. Driven by big data and analytics, their solution is a game changer in the African advertising industry. And, even better, their solution is provided at the touch of your fingers through a mobile app! How powerful is that?!

Congratulations to VacantBoards and to the Lagos ecosystem for putting on another great SmartCamp!