I will be in London this week for the Entrepreneur County event entitled “Follow the Entrepreneur!”with Julie Myers as well as spending a few days at Shoreditch … especially highlighting some Europe differences of our Business Tech Trend Study.

So in prep for Europe, I wanted to know the specific differences that we were seeing in Europe! Here’s the highlights! As a reference, European companies make up 47% of those who contributed to the study (primarily from UK, Germany, France, Italy, Spain, Russia)

Social adoption is lower in Europe:
64% of European enterprises have deployed social (vs. 70% of non-Europe enterprises)
Plans for increasing Big Data and Analytics investment are lower:
66% of European enterprises are planning to increase investment over next 2 years, vs. 75% non-Europe
Europeans report having the needed cloud skills needed:
63% Europe vs. 56% non-Europe
• European companies are less likely to be engaging academia and clients as a partner:
73% use for activities, vs. 81% of non-European enterprises

79% use clients for activities, vs. 84% of non-European enterprises

• They are less likely to use analytical insights in their decision making:
30% Europe vs. 43% non-Europe (vs. 7 in 10 Pacesetters)
• And Finally, European enterprises are less likely to report gaining major competitive advantage from their initiatives in these areas:

  • Mobile: 66% in Europe gain major comp. advantage (vs. 77% non-Europe)
  • Social: 63% in Europe (vs. 77% non-Europe)
  • BDA: 65% in Europe (vs. 82% non-Europe)
  • Cloud: 67% in Europe (vs. 82% non-Europe)

While here I found this cool app as well — for seeing the sights ..not that I will get to this trip but it is a fascinating app!
Googling Around London



Googling Around London [Infographic] by the team at Cheapflights