Get Bold

Creating a Bold Social Business AGENDA


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Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace?

Get Bold offers a systematic approach to creating and implementing an effective and successful social media strategy for your business. Using the author’s “AGENDA” you can boldly take your business forward:

  • Attract and engage customers with exceptional brand experiences and personalized interactions across touch points
  • Achieve targeted savings and increased revenue
  • Improve customer insight
  • Outpace your competition and accelerate growth

The author provides lessons on doing it both right and wrong so you gain valuable perspective on techniques using the most critical communication vehicles in social networking. She also provides a shortcut on how to get started, patterning on successes in various companies and case studies.

“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions

“Sandy Carter has not just written a book, she has set a standard. Get Bold is NOT an option, it’s an imperative. It’s a book to be embraced, studied, and implemented.”
Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!

“Sandy Carter is spot-on in Get Bold. IBM has understood for years that this social networking thing meant more than sharing pictures of funny cats. Get Bold speaks in a language that will satisfy the stodgiest of CEOs but with a passion that belies the importance of these tools for these times.”
Chris Brogan, president, Human Business Works

“Looking for unparalleled innovation and improvements to the way your organization operates? In Get Bold, Sandy Carter demonstrates how leveraging powerful collaborative tools will transform your business into a vibrant social business.”
Marcia Conner, Social Business Industry Analyst and coauthor of The New Social Learning

“Sandy gets it. It is all about Social Business and social media, the transformational forces in the world today! Her examples are global and applicable with lessons to help you get started fast!”
Loic Le Meur, founder of LeWeb, #1 social media and technology event in Europe

“Outstanding!!!! Sandy Carter, Women in Technology Hall of Famer, writes about Social Business in a way that you can just ‘get it.’ Sandy is a talented social media expert–who really understands the business side of technology.”
Carolyn Leighton, founder/chairwoman, WITI (Women in Technology International)

The New Language of Marketing 2.0

How to Use ANGELS to Energize Your Market


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Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results

Today, marketers have an array of radically new Web 2.0-based techniques at their disposal. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools – and using them to maximize revenue and profitability.

Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself.

Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind.” – Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution.

“If you are trying to grow revenue at your company, The New Language of Marketing 2.0 will be invaluable. The book provides methods and successful practices to develop new leads as well as increase opportunities to excel with existing customers.’’

–Lauren Flaherty, CMO, Nortel

“The New Language of Marketing 2.0 has captured the essence of the next generation of marketing. The use of experience and personalization in technology to provide a competitive edge to marketing is groundbreaking. The book provides a myriad of case studies and examples to illustrate application of the best practices they advocate.”

–Irving Wladawsky-Berger, Visiting Professor, Engineering Systems Division, MIT, and Adjunct Professor, Tanaka Business School, Imperial College

“The future of marketing is The New Language of Marketing 2.0. IBM charts the course for setting the right strategies, finding the best leads, and securing business for years to come.”

–Ray Hammond, author, The World in 2030

“Once in a while a book comes along that captures the essence of what is going on now and where the market is headed. This book does exactly that for marketing, and makes the ideas ‘real’ with a great variety of case studies.”

–Dan Baum, CEO, DBC PR+New Media

The New Language of Business: SOA & Web 2.0


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•Based on the collective feedback from industry leaders at organizations of all sizes, in over 50 countries
•Learn why SOA was unanimously the best way to address today’s challenges
•Leverage the roadmap and proven best practices learned in the field by the IBM SOA community
•Discover what flex-pons-ive* is and why it is becoming table stakes in today’s market

It has always been very difficult to build profitable growth and far more difficult to sustain it. But in today’s environment, it is required and innovatively gaining business flexibility to grow your business is the focus of The New Language of Business: SOA and Web 2.0 authored by Sandy Carter, Vice President of IBM’s SOA and WebSphere strategy.
Becoming flex-pons-ive* will become a key success factor. Flex-pons-ive* is the description of a company that responds with lightning speed and agility to rapidly changing business needs leveraging the new language of business.

A flex-pons-ive* business is about business effectiveness enabled by thoughtful, well-designed investments in IT focused on business models and processes. Companies that go down that path show, on average, significantly better business results than their peers.

“This book clearly shows how today’s industry pressures and business challenges mandate renewal of the contract between organizations and their IT assets and people–and it illustrates how a service-oriented approach to IT can help organizations go through the necessary transformation. The role of governance in bringing IT and business closer together is particularly well explained, and the book is worth reading for that alone.”

–Neil Ward-Dutton, Research Director, Macehiter Ward-Dutton

“It’s easy to pay lip service to the concept of business/IT alignment, but in The New Language of Business, Sandy Carter walks the walk. Few treatments of SOA ground this admittedly difficult topic in the world of business as thoroughly as Sandy has here. I’d recommend this book to any business reader who wants to leverage IT to make their business more agile and innovative, and to any technical reader who wishes to understand how to place SOA in the business context where it belongs.”

–Jason Bloomberg, Senior Analyst and Principal, ZapThink LLC

“A very valuable read. In today’s globally connected marketplace profitable growth requires business flexibility and continuous innovation, both of which are increasingly proving to be impossible without business modularity and the new table-stakes technology SOA.”

–Ron Williams, Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill

“Sandy has provided a pragmatic and holistic perspective on Service Oriented Architectures. She adds credibility by sharing IBM’s in-depth customer research as well as case studies to support the findings. The book is a strong source book for those wanting to get started with SOA.”

–Judith Hurwitz, President & CEO, Hurwitz & Associates, coauthor,

Service Oriented Architectures for Dummies

“Few people have thought as long or as hard about SOA as Sandy Carter. This book embodies her invaluable work and the work of many at IBM to research, define, deploy and make SOA happen. Useful not just from a SOA perspective, but also as a concise articulation of the contemporary concepts fundamental to understanding where business and IT are heading.”

–Carol Baroudi, coauthor Service Oriented Architecture For Dummies, Senior Analyst, Aberdeen Group

The New Language of Business: SOA & Web 2.0 is based on the collective feedback from industry leaders at organizations of all sizes, in more than 50 countries, who shared their views, experiences, and challenges of aligning technology with business goals.”

–From the foreword by Steve Mills, Senior Vice President and Group Executive,  IBM Software Group

Coming Soon:

The 3D Power to Disruption

Digital Transformation, Deep Learning, and Diversity


  • Based on the collective feedback from industry leaders at organizations of all sizes, in over 80 countries
  • Learn why innovative disruption is the best way to address today’s challenges and prepare for the future.
  • Leverage road maps and proven best practices learned from start-ups and enterprises alike
  • Explore digital strategies and their impact on transformation.
  • Dive into 101 tutorials on both Artificial Intelligence and Internet of Things – two of the most disruptive technologies for the future
  • Discover what and why Cognitive Diversity matters in forming the best teams