First post! Why this blog?

I am extremely excited by the new marketing technologies are rapidly driving change in the marketplace and as a result have created new methods in engaging customers with blogs, wikis, videos, serious gaming, virtual worlds, twitter, facebook and social networking.

So excited in fact, that I wrote a book on my own successful experiences in social marketing coupled with over 54 customer case studies.

Who am I? Sandy Carter a Vice President at IBM and avid marketeer!

I am kicking off this blog to share insightful perspectives on next generation of marketing 2.0 techniques that address the complexities of today's business world and hopefully drive better ROI!