Innov8 Success at IMPACT! Social Media Case Study!
I have such excitement from the announcement of INNOV8 2.0 at IMPACT in Las Vegas!
Did you see it-- if not click me!!
The early results from INNOV8's eNurture campaign shows that our click through numbers are exceedingly above industry average: 77.8% compared to an average of 25%.
In addition, since using opt-in registration is a barrier to public score posting, our use of tailored emails worked well where the content mirrors the gamer's scenario interest really works!
Although it is still early, this has been a most excellent pilot for us to explore how we can use games to not only Train but to Persuade, thus showcasing IBM as a thought leader.
