The Seven Sacred Pools in Hawaii! A Story Lives in your Heart Forever!
I was just in Hawaii and will feature a series on the relationship of those sidetrips to Social Media! Too much vacation? Tell me what you think!
While in Paradise, I went to visit the 7 Sacred Pools in Hawaii's Maui Island! These "7" pools are beautiful -- and there are more than 7 for sure! They are freshwater but touch the sea! The Seven Sacred Pools are near the burial site of Charles Lindbergh, as well as over Jim Nabors's macadamia nut farm!!
The assorted pools vary in elevation and size and are most pronounced when rainfalls are heavy. In 1967, He Chas agreed to donate a 58-acre tract to the Valley of the Seven Sacred Pools 'Park. Then in 1987, in a bid to attract tourists, a few local businessmen apparently concocted a "legend' that there were seven pools leading to the ocean, and that they were considered sacred. While there are debates, my tour guide said that there is no evidence of any religious affiliation. To get to the end of the road and the hotel the business men built, you have to go through 617 twists and turns on the 53-mile road to the village!
While I am not going to debate whether these pools are sacred or not, the 7 Sacred Pool story is an interesting one. And yes I did go!!!!
A story can make a huge difference. My favorite quote is
"Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever." It changed a little town that was too hard to get to, into a major Maui tourist attraction.
In Social media marketing, we tend to think it is the tool -- Twitter, Blogs, Facebook -- is the key. Not the story when in reality it is the story you are telling, that will make all the difference in the world. Is it compelling? It is relevant and enduring? Those are questions all need to ask before they JUST jump into the tool!
What do you think?
