Social Businesses are Global, Real Time and Entertaining! #socbiz
All:
I love the reports and research done by GlobalWebIndex, a company based in the UK, lead by Tom Smith!
Here's what I learned from my weekend reading and learning!
1. GLOBAL USE IS GROWING!
1. The Asian markets -- China, Japan and South Korea still have a strong blogging platform focus.
2. Growth markets of Brazil, India, Malaysia, Poland and Russia: Leading in the social networking and microblogging world.
3. Developed Markets - UK, the US or Canada, - microblogging and social networking strength
2. REAL TIME is where the growth is!
I also found the thoughts on the growth in real time interesting. They defined real time as Twitter, Facebook news stream, RenRen in China.
The stats they shared were:
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10% of all web users are updating their social network profile on a daily basis , 24% on a weekly basis.
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Micro-blogs are still updated daily by 5% of all web users.
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Almost 17% of 16-24s are updating their social network on a daily basis.
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Personal pictures, while still the number one action on a micro-blog, fell by 5% in the period, while links to external news stories increased by 17%.
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Over 70% of users that post more than once a day have streamed a TV show ondemand or live in the last month.
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Mobile users moved from 25% of web users to 33%
3. Moving to ENTERTAINMENT!
The biggest reason to get social is ENTERTAINMENT -- Films, TV, Music, Gaming, etc. growing motivations to use the internet are “finding Their claim "A clear demonstration of the new age of entertainment that is driving change in how we use the web."
