Social Business -- What is a Social Business Digital Council? #socbiz #ls11 #getsocial11
Every Monday we will introduce a new "Social" word!
Today's word is Social Business Digital Council. What is it?
A Social Business Digital Council is a cross organizational body (marketing, HR, product development, supply chain, customer service, and more). In the most successful cases, it is co chaired by a line of business and IT. The mission is to explore best practices to share and replicate in the company. In addition, the Council should help to craft the Social Computing Guidelines, set up a content activation strategy, create a Risk Management and Reputation Management plan, and provide guideance to the company. It is not set up to be a blocker of social tools and techniques but rather a promoter of Social Business for competitive advantage. It will also ensure that the right level of Social Business Education is provided.
I ran a digital council when I was the CMO of our IBM WebSphere division.
What about you? Do you have a digital council? If so, share with me your best lessons learned!
