Social Business Scenarios - Very tactical #socbiz #ibmsocialbiz #ibm
Yesterday, I was in Phillie for a B2B Conference on Social ! It was an outstanding group of folks and lots of good deep dives on practical use cases and tactics.
I had a few companies ask me for some use cases based on their work. I'll share those here and tell me if they help you as well! If so, I'll blog a few more!
Scenario 1; Acting on Insight = Hearing Consumer Feedback
1 – Hear the Buzz
2 – Actionable Insight
3 – Agile Supply Chain
4 – Smarter Promotion
5 – Consumer Communication
6 –Measurable Outcome
•A professionalwoman and active mother creates a negative “buzz” about a reformulated classic shampoo
•The manufacturer product manager receives notice about the buzz via social media analytics
•The product manager confirms that the company is still able to make the “original” version - and asks to make aspecial run
•The product manager re-launches the original product formulationwith joint promotions local to the home of the mother and her friends
•Sales of the two products in the Bay Area rise 50%
Scenario 2: Acting on Insight = Building a Brand Fan Base
1 – Hear the Buzz
2 – Actionable Insight
3 – Agile Supply Chain
4 – Smarter Promotion
5 – Consumer Communication
6 –Measurable Outcome
•The sports fans are going for food and a drink at a new place - There is Buzz – about the location
•The product manager at the Beer Co spots the Buzz
•He confirms that Beer Co Distribution have made a delivery with the New Product and can support an off trade “Fans Pack”
•Product sales rise 50%
