New Social Business Coffee Break: Hire a Social Reputation Manager! #ibm #ls12 #ibmconnect12
Our coffee break this year is on reputation management in a Social Business! Reputation management is the business value of who you are and who your company is.
I believe that "Reputation Share" will become increasingly important.
For instance:
- More companies will measure their employees social savy for bonuses
- Word of mouth value will be measure like market share -- it will be reputation share
- The financial value of your online reputation will become part of your brand value balance sheet
Here more in this Coffee break video!
[youtube=http://www.youtube.com/watch?v=A7KJOKL3kPo&feature=youtu.be]
