The POWER of Social drives Good. Check out how teens are leveraging it! #socbiz #ls12
I love good stories and giving back to the community. With Social, the world is a whole new place!
This story came to me from one of the IBMers on my team. His daughter (KellyLogan) and her friends launched a similar social campaign to the one used to connect and enlist the support of Justin Bieber (driving organ donor awareness). Helene Campbell and her circle of friends shot a video which was sent to Ellen Degeneres using a variety of social media modes.
A Social Blitz begun last Thursday.
As I understand it Ellen Degeneres reached out yesterday to Helene Campbell and her story will be seen / heard today on the The Ellen show (10 ET). See the show here! http://tinyurl.com/7r7pq7p
The likelihood of this occurring without harnessing the power of social media is next to nil. With Ellen's intervention and involvement we expect to see a strong spike in organ donor registry. Each donor's organs can save up to 8 lives and impact up to another 75 lives with 'quality of life' enhancing tissue donations. There was a 600% spike in organ donor registry following Justin Bieber's retweet of support to his 16.5M followers (linking them to Helene's video, her alungstory.ca blog and the "Be A Donor" application form).
http://www.youtube.com/watch?v=rva7fU_zRys
