Social Selling -- Why is it important?
Social media is used everywhere and is crucial to think through as a sales avenue:
- 1 of 5 minutes is spent online
- 3 in 5 IT decision makers learn about new products
- 57% of decision made before Sales contact
Social selling drives (per Aberdeen Group, Collaborate, Listen, Contribute: How Best-in-Class Sales Teams Leverage Social Selling, Nov 2012)
- 30% more team attainment of sales quota
- 21% more reps achieve quota
- 15% increase in customer renewal rate
Who is a Social Seller? The social seller doesn't just use social tools -- they have a different approach. They are:
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A Trust-builder
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An Idea challenger
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A Customer Advocate
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A Conversation Partner
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THE Go-to Person
