5 Seconds of Engagement
5 seconds of engagement ! Wow! Why? Because research shows that you have just 5 seconds to engage a customer before they decide to go to the competition
To turn customers into advocates you need to provide an experience that is compelling, relevant, empower and consistent.
If you succeed you, like some of our customers, can achieve increased revenue, increased effectiveness in outbound marketing , and increased customer satisfaction.
Childrens Medical Center Dallas is a great example!
They embedded social services in with personalized patient information to create a supportive and informative self service capability to transform their overall patient care process. If patients come and get the relevant information they need, in a rich media experience they expect, then the digital experiences the medical center provides demonstrates that the staff knows their patients and what they need. They retain their "patients" for 5 seconds!!!
This provided an increase in sales and reduction in costs. Convincing ROI.
Again the ROI of the exceptional digital experience is striking in how it can accelerate business processes and support more responsive and personalized customer relationships.
Deliver a compelling experience to a employees and customer however they want to engage with you – tablet, smart phone, web-browser – thanks to responsive design out of the box.
An similar example is from the Netherlands with Omron!
Omron provides access to experts and expertise through integrated social capabilities to create a social portal. This brings all the information and expertise around a specific customer to one place for easy access. The intranet provides the employee with the same consistent (on any device), compelling (rich with graphics and media), relevant (providing them with only the resources and processes they need) and empowering! Empowered Omron employees are more confident with and responsive to customers and can build the kind of trusted relationships that sustains greater customer loyalty.
5 seconds of engagement that matters!!
