The 2014 IBM Business Tech Trends report: Raising the game
We can all see that cloud, big data & analytics, mobile, and social are becoming more and more important to businesses, but certain companies are using these transformative technologies to truly thrive and stay ahead of the pack! If you are like me, I'm sure that you are curious about the secret ingredients that make these companies successful while others might struggle.
The 2014 IBM Business Tech Trends report examines these successful companies - called Pacesetters - and looks at the key characteristics that they exhibit. And here's the good news: I'm hosting a webcast for the public release of the Business Tech Trends report on August 21st, and you are invited!
Watch my video for further details:
[youtube https://www.youtube.com/watch?v=Sb0Nb-UuUSs&w=560&h=315]
Joining me for the webcast will be Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc., and Susanne Hupfer, Research Lead for the study from the IBM Center for Applied Insights. We'll also hear from IBM Business Partners Pitney Bowes, Esri, Hootsuite, and Fiserv to get their point of view. This will be a great webcast with tons of info!
Register now for the webcast. I know you'll learn valuable info and discover the secrets of becoming a Pacesetter!
Content creators for Digital Assets -- More Creative in the "green"
I was fascinated by an article I just read about the impacts of colors on your mood. In particular, the article had strong insight into the color green on your creativity. Lately, several companies have been asking me how to inspire their team's creativity especially for digital content.
As companies become more social, organizations are increasingly looking for digital content and media skills. In the digital age, content is becoming king and so digital content creators are the new kingmakers! With $135bn being spent on digital content, CMO’s see custom content as the future of marketing.
So is this one idea, to sit these new kingmakers in green rooms? Is this why actors room up in a "green room?"