To be your Social Best, you must be authentic!
In a recent study, the #1 characteristic across B2B and B2C is that those using Social be Authentic.
But what does this mean?
Authentic is when we are true to ourselves and celebrate the diversity of unique leadership character. We act fairly and build trust in every environment, even when it's tough to do. We are self aware and never let business pressures and stress prevent us from leading with integrity and respect.
What do you see authentic as?
