TGIF: Don't automate the personal touch!
Our Friday Short piece of Social Advice is Let your brand shine through!
I love this advice that came out of the Social Shakeup in Atlanta! " Never automate the personal touch, When you put out content, your personality and value comes in and you don’t want to automate that."
You can automate amplifications, but you cannot automate relationships.
How do you let your personality shine through? Identify your power users and influencers, understand who they are and build real relationships with them.
