The retail industry goes cognitive at SXSW
What a great weekend it was here at SXSW in one of my favorite cities... Austin!
Let me start by saying that I love to shop and what woman doesn’t, right?! Have you ever thought about the reason why you love to shop? Sure, we all appreciate a great bargain, but have you ever thought about what draws you to a particular store, website or brand? Things like product placement and assortment, digital media, customer service, packaging, visual displays, coupons or special events? Even more, have you thought about the experience of shopping that you enjoy, what goes into the process of purchasing your favorite new bag? Well I’m proud to say that cognitive is here to stay in the retail world and its introducing major innovation in retail! All of which is being showcased here at SXSW in the retail innovation lounge.
To give you a bit of background, retailers are spending millions of dollars and collecting astronomical amounts of data to analyze what makes you knock down their doors and remain loyal to their products! Thanks to new technologies and a strong emphasis on employing innovative individuals, companies are becoming more focused than ever before on enhancing the shopper experience.
Today at SXSW I will be leading a panel with some of the latest and greatest retail innovators who are also female founders!
Join IBM and some of our retail partners at the Retail Innovation Lounge http://ibm.co/1R7o955
@ SXSW Friday March 11th- Tuesday March 15th for panels discussions, keynotes, and networking sessions. Bring your best handbag!
-Sandy
