A Social Business engages its client constantly … participating in the dialogue! In order to do that, you have to leveraging the social tactics when your client is online!
I loved the below infographic (complements of Argyle Social) that shows many companies are off on their engagement timing! Are you one of those?!
Engagement varies by B2B or B2C:
Weekdays vs Weekends: Do you have the team at the right time?!
Working hours of social marketers not syncing up with customer usage hours will continue to be a problem in all but the most forward thinking companies. Getting the most proficient marketeers working on a schedule aligned with customer usage hours, especially in b2c, will only happen when org’s provide a brilliant environment and worthwhile incentives. For the many companies who still don’t ‘get’ the ideology of social, this will be very far from a top priority, and they’ll lose ground as a consequence.
Thanks for sharing Sandy!
Luke W
Community Manager
OneDesk
I agree. I think the leadership companies will be all over this — understanding and caring about your clients is a core differentiator! This was the #1 prioritiy for those ‘stand out’ companies in the last CEO study!
Sandy
Sandy,
Asynchronous communication has been there throughout the history of marketing. Providing a visual evidence using the info-graphics only leads one to ask, how vital is “real-time” communication? Is it mandatory for all marketers? In my view a lot will depend on the situations, products/services. It becomes a necessary differentiation for stand out companies only under exceptional circumstances.
I may be wrong. But for those exceptional situations, we will need sophisticated work-environments and new paradigms/solutions rather than mere advocacy.
Bala