Alex Crompton is speaking about his Social media experiences and sharing best practices!
What’s his challenge? 92% unaided brand awareness but only 6% market share. His view was that social media could assist with market share!
His view: Social Media is an engagement technique not a selling technique!
How did he start: In Australia, he looked at where people went. In Australia, average time spent is around 6 hours. You cannot buy people’s time and attention in the SM space. Interruption marketing will be rejected! Give them something they value. Earn the right to sell!
The bottom line: Alimeter/Wetpaint Market Research:
The most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement.
Modeled after Obama’s campaign. The message was the core — the change. Listened and then changed the core message based on feedback. The hub and spoke model! Not back to the old Ogilvy model!
#1 tactic used: SEO — #1 ROI producer for Social Media. Social Media supports SEO through referred links.
Sandy, I’m listening to your interview on Computer Outlook right now. Please send me a free copy of your Marketing 2.0 book – John Darrow, 4899 West Colorado Avenue, Denver, Colorado 80219
Sandy, I also listened to your interview on Computer Outlook. As a business owner I struggle with the social media/marketing thing. I would be very interested in reading your book, could you please send me a copy? Brian Crandall 13502 NE 78th Circle, Vancouver, WA 98682.
PS: How about that John Iasiuolo? He is such a handsome man, he has a face for radio! But I love him and I love his show.
Heard the interview on the Computer Outlook show and would like a copy of “THE NEW LANGUAGE of MARKETING 2.0”
Super! Can you send me your mail address? Sandy
Hi, Sandy!
You did a terrific job yesterday on the Computer Outlook show! And I would LOVE a copy of your book sent to me at 4001 S Decatur Blvd #37-107, Las Vegas, NV 89103.
Thanks!
-Sharon