All:
I love the reports and research done by GlobalWebIndex, a company based in the UK, lead by Tom Smith!
Here’s what I learned from my weekend reading and learning!
1. GLOBAL USE IS GROWING!
1. The Asian markets — China, Japan and South Korea still have a strong blogging platform focus.
2. Growth markets of Brazil, India, Malaysia, Poland and Russia: Leading in the social networking and microblogging world.
3. Developed Markets – UK, the US or Canada, – microblogging and social networking strength
2. REAL TIME is where the growth is!
I also found the thoughts on the growth in real time interesting. They defined real time as Twitter, Facebook news stream, RenRen in China.
The stats they shared were:
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10% of all web users are updating their social network profile on a daily basis , 24% on a weekly basis.
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Micro-blogs are still updated daily by 5% of all web users.
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Almost 17% of 16-24s are updating their social network on a daily basis.
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Personal pictures, while still the number one action on a micro-blog, fell by 5% in the period, while links to external news stories increased by 17%.
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Over 70% of users that post more than once a day have streamed a TV show ondemand or live in the last month.
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Mobile users moved from 25% of web users to 33%
3. Moving to ENTERTAINMENT!
The biggest reason to get social is ENTERTAINMENT — Films, TV, Music, Gaming, etc. growing motivations to use the internet are “finding Their claim “A clear demonstration of the new age of entertainment that is driving change in how we use the web.”
It is interesting to see the emerging markets making a case for Social media,d and also the growth of mobile Social media users globally. However, African countries are conspicuously missing. Countries like sub-saharan South Africa & Nigeria need to harness benefits early; as the North African countries have applied it”s use through Polical revolution.
Yes, this is so true — Africa has such potential. Do you see anyone using it well in Africa? I’d love a great case study there.