IBM surveyed 1,160 business and IT professionals to understand the state of social business adoption to take a pulse on how organizations are tapping the power of social technologies to advance business objectives.
The entire study from IBM’s Institute of Business Value report is superb! Check it out here!
Our research found the value of social business increasing within an organization. As a result, 46% of the companies surveyed increased their social business investments in 2012. Companies that are emerging as social business leaders are applying the technologies to drive customer-facing activities such as lead generation, sales and post-sales service.
Don’t be left behind! Have you started?!
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