As a social tool, LinkedIn is growing in Influence

I love the research from the Global Web Index and today’s aha moment was around LinkedIn.   As outlined in our GWI Social report, LinkedIn’s active user figure has increased by 50% in the las6 months.

Did you know that 30% of online 16-64s have an account on LinkedIn?  And 1 in 8 have said they have actively used LinkedIn within the last month.

In fact, 1 in 10 online 45-64s are active on LinkedIn – making it the second oldest network in terms of its age profile and giving it a user base which is similar to Facebook’s.

What’s more, a quarter of LinkedIn’s active users are in the top income quartile, while almost half say they tend to buy brands they see advertised. In both cases, this puts LinkedIn ahead of Facebook – giving some indication as to why the social networking giant is after a bigger slice of this premium audience.