Don't do "Jellyfish Social"!! #socbiz #ibmsocialbiz #ls12 #gitomer
My daughter's science project was on Jelly Fish this term. (She is 13!). While helping her I learned some interesting facts about Jellies!
Top 3 Factoids:
1. Jellies have no brains
2. They consume too much and then spray out !
3. Do not learn.
As she completed the project, I thought about the implications of "bad"social - which I will call Jellyfish Social!
What is Jellyfish Social?
1. Brain not used. Some companies still seem to not use their brains in doing social! Gang, social is not about control. Those days are gone! Yesterday a company spammed Twitter with their "message". The comments were direct back to the company! LIsten to us, talk to us. Don't just do your normal 1 way message. Social means engagement. That's two way discussions. Not just pushing your message.
2. Consume and spray! No interaction. Jellies really don't interact with anything! They just spray their waste and go! The best social businesses interact. They get them to Comment (hint hint!) , Share, ReTweet, Vote, Badge, Watch a Video, or do something!!! You need move folks from being a spectator to being a participant. Maybe with a reward -- and that will be most for tomorrow ! Gamification to reward for action!
3. Do not learn. Those worst practices don't learn from the information they gather. Social is an innovation ignitor! The best companies innovate with their employees and clients. Yesterday I did a Coffee Break on TD Bank, a great example of listening and then changing. Sunlife, IBM, Cemex, Lowe's and others know that social can drive innovation. It helps turn an organization into a learning machine!
So my daughter did great on her project (thanks for asking!). And here she is!!!
Social Business Coffee Break! Transparency is key to Success! See it in TD Bank! #socbiz #ibmsocialbiz #tdbank
Today's Social Business Coffee Break is on the value that Social brings to every business! Transparency is essential in a successful Social Business!
Transparent is defined as being: Open and with a propensity to freely share skills, knowledge, and talent, and always learning. One who is transparent therefore believes that there should be no boundaries between experts inside the company and experts in the marketplace. Transparency embraces the tools and leadership models that support capturing knowledge and insight from many sources, allowing for quick sensing of changes in customer mood, employee sentiment, or process efficiencies. It utilizes analytics and social connections inside and outside the company to solve business problems and capture new business opportunities.
See how TD Bank puts this into practice!
[youtube=http://www.youtube.com/watch?v=krh59n3J0kc&feature=youtu.be]
Social Business in the (Smart) Cloud! #cloud #socbiz #ibmsocialbiz #ls12
I have been doing a lot of work with mid size businesses lately wanted to become Social Businesses. There is a great way to get started with a SmartCloud for Social Business! Check it out!
We (IBM) just launched a new, streamlined web site http://ibmcloud.com/social where anyone can learn more about IBM SmartCloud for Social Business.
What's especially exciting is that you can now purchase IBM SmartCloud offerings directly through this web site, from 25 countries across the globe, 24 hours a day. With just a few simple steps and a credit card,companies of all sizes can get up and running with our award-winning email, web meeting, and online collaboration tools. IBM's e-commerce tool provides flexible billing options to meet your needs, and you can add more accounts and services as you need them. It's never been easier to do business with IBM.
Click here to see our packages and "Buy Online" http://ibmcloud.com/social
The New Frontier - Legal Implications of Social! #socbiz #ibmsocialbiz #ls12
On Saturday, I had a great opportunity to meet Alaine Dollan and gain insight from her session on The Legal Implications of Social!
Some of the key points that I thought we all could learn from:
Policy for Visitors to your site:
- Terms of Use
- Privacy Policy
- Disclaimer about links
- Intellectual Property Policy
Policies to think for your employees!
- Employee Handbook should include .. intellectual property policy, social media policy, and privacy policy (Do you have these? )
- The Social Media Policy (see IBM's at http://www.ibm.com/blogs/zz/en/guidelines.html)
- Should define your company's attidue toward social networking
- State employee's access to social network sites while at work
- State whether employees can identify themselves as reps of the company
- Explain what disclaimers must be used
- Lists types of employees covered by the policy
Social Media Insurance:
- Does your general liability, product liability, professional liability, and commerical property liability cover Social Media incidents?
- Does your social media insurance cover First party, Third party and Personal Injury Claims?
Intellectual Property Infringement:
- The internet is viewed as a lawless zone! However there are rules that should be followed!
- Trademark infringement could happen from uploading designs, trademarks or logos (ask permission for these!)
- Purchase domain names so that you do not "cybersquat"
- Copyright infringement -- is your work protected? Is the Use Considered Fair use?
- Do you invite others to post materials on your social media page? Are they protected by copyright?
HINT: Review the Digital Millennium Copyright Act. And the Online Infringement Liability limitation act!
This work that was presented was very very helpful to me! I hope it is helpful to you! The second part of her session was on keywords and linking! Watch for that summary tomororw!
For a successful Social Business Project, you need both IT and Line of Business!
I get asked a lot about secrets of success for Social Business projects. One big factor is a 'two in the box" with both the IT team and the line of business -- like marketing, HR, sales, and other business leaders.
Let me know your thoughts for doing this in a successful way!
[youtube=http://www.youtube.com/watch?v=MWcePf43sv0&feature=youtu.be]
Social Business Coffee Break! Social Support Center! #socbiz #ibmsocialbiz #ls12
Our Social Business Coffee Break is on the Social Support Center!
This continues our focus on adding social into business processes as a best practice! Let me know your thoughts!
[youtube=http://www.youtube.com/watch?v=Qn4HHr-9mjU&feature=youtu.be]
Timing is EVERYTHING in Social Engagement! #socbiz #sxsw #ibmsocialbiz #ibm #infographic
A Social Business engages its client constantly ... participating in the dialogue! In order to do that, you have to leveraging the social tactics when your client is online!
I loved the below infographic (complements of Argyle Social) that shows many companies are off on their engagement timing! Are you one of those?!
Top 5 Impactful thoughts from #SXSW! #sxswibm #ls12 #socbiz #ibmsocialbiz #transmedia
My theme here is about Social Content.
Loved SXSW! Make sure you go next year!
1. "If it doesn't spread, it's dead." Designing from the beginning with the right goal is crucial and if you want your content to go viral, you need to design it with those goals in mind. With that said, it is doesn't go viral, then learn, relook and move forward.
2. "Content is the fire - social media is the gasoline". I highly recommend a Social Content Curator as part of any Social Business rollout. Content is queen so make sure you don't think that just because you have Twitter or a community you are golden. You need strong content to add value!
3. "Transmedia can be used in big business". Transmedia is storytelling across multiple forms of media, with each element making distinctive contributions to a user's understanding of the story. It involves reuse of content in all channels like TV, Social, Kiosk, etc. It is a powerful topic that I am going to really dive deep on. It was everywhere at SXSW!
4. "Authenticity has become a marketing term. people are 'performing' authenticity rather than 'doing' authenticity". I agree with this and it is something to think through. I saw many authenticate speakers at SXSW and wow, they impacted my life. And then some who were performing. There is a big difference. Think about it.
5. "How much content do you read each day that you don't share?" Great question. It was interesting on the amount of content I read and share. But I starting thinking through this -- what me share some things and not others. And what analytics could we use to really drive the intelligence in producing content for sharing. Do you do this?
SoLoMo hot at #sxsw! Check it out in Social Business Coffee Break! #socbiz #ibmsocialbiz #sxswibm
Happy Monday from SXSW!!! I am learning so much here and creating new networks! More blog information on this later!
One hot trend here in Austin is SoLoMo! Social Local Mobile!
[youtube=http://www.youtube.com/watch?v=YwOr08rsIqE&feature=youtu.be]
You are your (Social) Network and other TOP 5 Thoughts From #SXSW Friday and Saturday! #socbiz
Live from SXSW! I tried to collect some of the top thoughts that I believe will be value add for me from SXSW!
1. "You are the average of the 5 people you spend the most time around. You are your (Social) Network." Social networking is fun, but also important. Do you know the top 5 people that you spend time with in the "real" world. and the top 10 people you read in the blogsphere?
2. Rappers are more engaging on social because, unlike brands, their presence isn't micromanaged or designed in a boardroom. Their brands emerge and are basically crowdsourced. How am I using crowdsourcing at work and personally? Something to think about! Reputation building has become democratized and small cos can punch above weight in it.
3. Don't just take things out — Don't confuse subtraction with simplification. With so much information, your message needs to be simple to understand. However, simplicity isn't just taking what you have and taking stuff out. It needs to be rethought. Mark Twain said " I would have written a shorter book if I had had more time."
4. Digital isn't a medium, it's the age we're in! I agree. So how does that change the way we think, work, and function. I still see too many people keeping social over to the side, and not embedding it into their workflow. How can I help more people see this point of view?!
5. Transmedia needs to be a part of your strategy. (new term for me!) TV Show Top Chef used transmedia to redefine online engagement...lots of lessons. Pull, push, engage and get all media working together. Amen! All media is crucial for success. Just one won't work in our attention deficit society!
More later but I wanted to share as I went!