Top 12 in 2012 Social Business Conferences #socbiz #ibmsocialbiz #ls12 #connect12
Yes, I know there appears to be more than 12 -- but Enterprise 2.0 is there in both locations as is SMSS in muliples. What am I missing? Especially outside the US?
12 in 2012: My favorite Social Tools! #socbiz #ibmsocialbiz #ls12 #connect12
My favorite Social Tools!!
1. IBM Connections. Yes, I am an IBMer and I love IBM Connections. I love the blogs and the microblogging that I use with my team, and with my clients. It is the new 'social inbox' of my life! I don't think I could live without it!
2. Twitter. I am addicted. I have to tweet. I use this tool because I love succinct statements. I need the wisdom of the crowds.
3. Foursquare. Checking in whereever I am -- and posting it in multiple places. I like the badges as a gamification addition.
4. Klout.com. I am not sure it is the perfect way to measure influence, but I like to see the influencers in a variety of areas. It helps me to see and understand more and more about my virtual friends.
5. Facebook. I love the new frictionless social gestures and the way Facebook allows us to keep in touch wtih our friends and families.
6. Tweetdeck. I know I already listed Twitter but Tweetdeck enables me to monitor key words and to see the best conversations. Without this tool, I wouldn't be as effective on Twitter.
7. Cognos Consumer Insight. This tool enables me to track sentiment, affinity, and has predictive capability. All great social media-ist should listen and study at all times!
8. Wordpress blogs. Wordpress has made blogging so simple and easy and hsa the tracking I need to see how my readers like what I am writing.
9. YouTube. I love video and the power that it brings. Video envokes trust and personalization that is not possible in other medias.
10. Delicious. I love the easy bookmarketing and tagging, which makes for quick searching later.
11. LinkedIn. LinkedIn is for my business contacts and groups. It is a great way to get linkedin to great groups - like those for authors or social media enthusiasts.
12. Hash Tracking. A great tool to track campaigns on twitter. It tracks the level of engagement of the conversations around a topic.
What are your favorite tools?!
Top 12 in 2012 for Social Business! Powering New Year's! #socbiz #ibmsocialbiz #trend #ls12 #ibm
Happy New Year! Just as last year, these are my top views for things companies should check out in 2012!
1. It's all about the Process, baby. The most successful companies deploying social are those that don't put social over to the side, but having social embedded directly into the workflow. Having social help make workers more productive or customers feel more engaged by leveraging natural actions, is a powerful way to get social used. For instance, embedding social into customer service with social analytics or into talent management is the best way to adoption. Are you adding social into an already packed day? Or are you embedding it into a process to make your company more engaging and productive? Don't let 2012 go back without thinking through this with your company.
2. "Inside Out". In 2012, there will be more and more deployment of social inside corporations, big and small. In the IBM 2011 trends study, for the first time more companies are deploying and using social tools and techniques inside their company then outside for marketing. The question for your company in 2012 -- how will you use social inside your 4 walls.
3. Adoptation is a forethought. Many companies learned in 2011 that you cannot build it and they will come, whether for employees or clients. But that is not the case. You need to think through education, governance, metrics, and communications. Adoption needs to be a forethought. It takes planning. This is why IBM has designed an Adoption Adovacy program to teach clients on the best practices of adoption. Make this a requirement for 2012.
4. Frictionless social gestures. One of the most common reasons that people give for not using social tools is that it is too hard. They don't like the interface. I believe that 2012 will be the foundation of "frictionless social gestures". I love the new Facebook features that allow sharing automatically of your likes, dislikes, and what you do online. No clicking anything. This will be a future trend. Experiment with it in 2012.
5. Visualize it. Infographics have simplified and visualized vast amounts of information. Guy Kawasaki uses this form of information regularly. How will your company simplfy and leverage in 2012? There is so much information you must get your point across quick! What about QR codes? Let's let the infographic tell the story. Do you use them? I am adding to my business card in 2012.
6. Codependence: SoLoMo. Companies in 2012 will require a Social and Mobile plan that is integrated. Too many companies separate these thoughts, to their detriment. The best look at leveraging social capabilities on mobile devices and leverage things like Local checkins to drive more client value. Create a SoLoMo strategy early in 2012.
7. Participant, not spectator. Clients today do not want to sit on the sidelines. Those days are over. They want to move from spectator to participant. I love the new Augmented Reality. Althought I have only seen Starbuck's use it to date, I predict that more and more this will be used to drive participation not just customers being participants. Can you envision how you could leverage inside your company for onboardin, and outside your 4 walls?
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=RWwQXi9RG0w]
8. New Job Roles Grow. The prediction is that Social will drive 5x the number of job types over the internet. And these job types will be business and IT combined skills, unlike the Internet that drove many IT related jobs. What job types do I predict for 2012? Social innovation managers driving crowdsourcing, Social Analytics helping to analyze the tons of data now available, and even Social Customer Service managers. This is addition to the influx of community managers of 2011. I also predict more universities will be adding certifications helping to drive the social trend. Do you have these roles in your company? Should you?
9. Surprise Innovation. I am constantly visiting clients and they are surprised by the innovations that are brought on by Social. Coming to mind from 2011 are the Lowe's example of how to sell a paint tray, or Sun Life Trust with the innovation meter. In 2012, more and more companies will use crowdsourcing and surprise themselves in the results. Have you planned for crowdsourcing in your plans for 2012?
10. Fun is required. Gamification Again. Yes, this was on my list for 2011. And it is growing every year. It is simple actually. The average age of a gamer is 35. It has an 80% higher recall than lectures, or blogs. It is fun and matches the next Generation Today. What's not to love. Try it now with simpling gaming. Don't miss it in 2012.
11.Design for loss of control. The world in 2012 will be one of adaption. Cultural change is required for Social. Companies must be more transparent and nimble. Transparency requires that permission is not required. BYOD demands the use of what you want. And Cloud lets you get it anywhere. Are you ready for this? Can you plan for loss of control? Yes, but it will require a cultural transformation. Do you have a culture plan?
12. Your audience is now an audience of audiences with audiences. Do you know who the opinion leaders are? They will reach the next audience who reach the next. This is true internally and externally. Make sure you discover who those influencers are and build a relationship with them in 2012.
Please come and see me at IBM Connect in Orlando January 15-17!! http://www-01.ibm.com/software/collaboration/events/connect/
My best selling book is a great learning tool ... let me know what you think!
Hanukkah Goes Social too! Check it out! Fun! #socbiz #ibmsocialbiz #ls12 #connect12
I love the feedback on our Holiday Series on cool use of Social for the Holidays!
1. Overall Social on Hanukkah- interesting that people are tracking it and where it is popular!
2. Video:
Here's a new one from my friends celebrating Hanukkah! The Maccabeats sing ‘Hanukkah’—a festive parody of Taio Cruz’s ‘Dynamite’. The video went viral last Hanukkah and has been viewed over 6.3 million times so far.
[youtube=http://www.youtube.com/watch?v=qSJCSR4MuhU&feature=player_embedded]
“I flip my latkes in the air sometimes, singing Ayy-ohhhhh, spin the Dreidel!”
More kids tracked Santa with NORAD through Social media! #socbiz #ls12 #connect12 #ibmsocialbiz #lewebibm
NORAD tracks Santa each year. But this year, in addition to the record breaking 102K calls coming (we were one of those too! since Michelle Obama was answering some calls from Hawaii!), Social Media, including the facebook page http://www.facebook.com/noradsanta?ref=ts&sk=wall of almost 1M likes helped to make it the best ever!
[youtube=http://www.youtube.com/watch?v=K3NEpuvjJDc]
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Very creative use of "Facebook" to tell the Christmas story ! Social examples continue of Christmas! #socbiz
Check this one out! Another friend sent me this one! Very creative use of showing the Christmas story using a "facebook" version.
[youtube=http://www.youtube.com/watch?v=sghwe4TYY18&feature=player_embedded]
Another one! The Social Christmas Tree in Singapore! #ls12 #connect12 #ibmsocialbiz #socbiz
The Christmas series continues! My friends from Singapore sent me this Social Christmas Tree .. like the one in Canada! Is this a trend?
What's the deal here? Well, you create your own "personal" tree in this facebook app http://apps.facebook.com/heinekensocialtree/ and then your "personal" tree will be activated on the 11 meter high digital installation between the 17th-26th of December at Clarke Quay in Singapore!
[youtube=http://www.youtube.com/watch?v=9sWPBpRLqq0&feature=player_embedded]
Amazing Social Christmas Tree in Canada - You have to see this! #socbiz #ibmsocialbiz #ibmpartner #ls12
A friend, Robert Dowling, just shared this with me! HOW cool!
This tree is in Toronto's Union Station and its lights are powered by taking "positive Christmas comments from social networks like Twitter and Facebook and using the data to spark 30,000 LED lights."
Sheldon Levine of Sysomos, the Toronto-based analytics company behind the project, explains:
"Each color of light represents Christmas spirit coming from a different social channel. White lights represent social networks like Twitter and public Facebook statuses, red for blog and forum posts, green for online news and blue lights for messages sent through text [directly to] ChristmasSpiritTree.ca. The more social media spirit that comes in at one time the brighter the tree shines."
The Social Floating Christmas Tree! #ibmsocialbiz #ls12 #connect12 #ibm #socbiz
My friends from Brazil sent me this picture of the Christmas tree that floats around in the Harbor!
What a great analogy with Social!!
Having the flexibility to float into workgroups with Social Tools, and have teams spring up around a topic or project. I believe that this is the new way of working and this tree visually showcases the freedom and flexibility that this approach brings to the table!
Merry Christams!
Merry "Social" Christmas! Fun #ibmsocialbiz #connect12 #ls12 #e2conf #lewebibm
To all! Merry Christmas and Happy Holidays!
A fun "social" Christmas views! It is in spanish but I think is funny anyway. Always there a dispute between Reyes Magos and Santa Claus.
[youtube=http://www.youtube.com/watch?v=GbQSDj7A45s]