Social Analytics Case Study: Egypt #socbiz #ibmsocialbiz #ls12 #ibmpartners
One of our top partners, DeepMile Corporation, talked to me about Social Analytics and listening! I am here in DC and working on the Social announcement of IBM's new Smart Cloud for Government, one that is FIPS and FISM compliant. I thought this story was particularly relevant on Social Analytics!
Who's listening on Social ? An important aspect of an effective government social strategy is measuring its effectiveness with constituents and businesses. New Social Analytics are emerging to measure an individual’s effectiveness to influence others in social network domains. Here are the results of an Arab Spring Case Study to see who was really responsible for mobilizing the crowds in Egypt during Arab Spring.
Social Tipper Metrics measures an individual’s social effectiveness by comparing the number of their followers and the number of reactions generated when that individual sent out a social message. For example, Wael Ghonim was thought to be the biggest influencer in mobilizing Egypt’s constituents during Arab Spring. While he had 86,000 followers on Twitter, his twitter messages created 3,291 reactions within his social networks. The real influencer of mobilizing the masses were Weddady. While he 6,900 followers, when he sent out messages, 1,281 reacted in some fashion to his messages. Weddady had a much higher metric *186) on his ability to influence other people’s behavior through social.
By measuring a “Tippers” effectiveness, government agencies can focus their marketing campaigns more effectively on constituents who influence the masses. Justin Bieber sent out a few tweets reference Egypt and Arab Spring, there were not many reactions to his input.
Background:
- DeepMile analyzed 25,000,000 relevant tweets over one week
- Identified communities, sub-communities and mass influencers related to events in Egypt
- Analyzed “who” actively influenced discussions causing messages to cascade – or go viral
- Correlated activity to events in the physical (offline) world
The importance of Analytics is key!
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Social Business Coffee Break! Analytics are the new Black! #ibm #socbiz #ibmsocialbiz
All! We have had such great response to the Social Business Coffee breaks that we will continue these every week through the end of the year.
Presenting this Monday's Coffee Break on one of my favorite subjects -- Social Analytics!
[youtube=http://www.youtube.com/watch?v=y3l9eF3zWOs]
Social Business - Talking to Stuart and Matt - the guy in the yellow suit!
I had the pleasure of being on the "This Week in Lotus" last week - it was great fun !!
I thank both Stuart and Matt for their passion for Social!
http://www.google.com/reader/ui/3523697345-audio-player.swf
Social Business Coffee Break! #ibmsocialbiz #socbiz #ibm
Communities are so important to a Social Business. In fact, communities are the way to deepen client relationships and endender loyalty! I hope you enjoy this short coffee break!
[youtube=http://www.youtube.com/watch?v=C3IzJs0TfPc]
Social Business Scenarios - Very tactical #socbiz #ibmsocialbiz #ibm
Yesterday, I was in Phillie for a B2B Conference on Social ! It was an outstanding group of folks and lots of good deep dives on practical use cases and tactics.
I had a few companies ask me for some use cases based on their work. I'll share those here and tell me if they help you as well! If so, I'll blog a few more!
Scenario 1; Acting on Insight = Hearing Consumer Feedback
1 – Hear the Buzz
2 – Actionable Insight
3 – Agile Supply Chain
4 – Smarter Promotion
5 – Consumer Communication
6 –Measurable Outcome
•A professionalwoman and active mother creates a negative “buzz” about a reformulated classic shampoo
•The manufacturer product manager receives notice about the buzz via social media analytics
•The product manager confirms that the company is still able to make the “original” version - and asks to make aspecial run
•The product manager re-launches the original product formulationwith joint promotions local to the home of the mother and her friends
•Sales of the two products in the Bay Area rise 50%
Scenario 2: Acting on Insight = Building a Brand Fan Base
1 – Hear the Buzz
2 – Actionable Insight
3 – Agile Supply Chain
4 – Smarter Promotion
5 – Consumer Communication
6 –Measurable Outcome
•The sports fans are going for food and a drink at a new place - There is Buzz – about the location
•The product manager at the Beer Co spots the Buzz
•He confirms that Beer Co Distribution have made a delivery with the New Product and can support an off trade “Fans Pack”
•Product sales rise 50%
Singapore Airlines is becoming a Social Business! #socbiz #ibm
I just left Singapore -- sad to leave.
From a Social Business perspective, the country is moving ahead on Social Business. Janet Ang, IBM's Country General Manager, is an avid Social evangelist in the country and it shows.
Case in point is Singapore Airlines, my fav airline in the WORLD as they have amazing service (see below as I left my plane and the team took pictures with me as we chatted on Social around the world!)
Singapore Airlines turned to IBM to Empower its geographically distributed workforce, leveraging IBM Connections for communities in marketing and human resources. With this expansion, the airline has started to strengthen their global communications. (Read their press release here: http://www-03.ibm.com/press/us/en/pressrelease/32535.wss )
Its clients want it to be a great brand online as well as offline. I loved this blog of suggestions to Singapore! Its message...As of last month, there were 191 airlines on Twitter. Of these, only 85 had actively been tweeting. And only 28 provided 80% of all tweets! Singapore Airlines has been a great offline brand. My hope is that this doesn’t become the case of too little. Now, they need to make sure they don’t get lost in the crowd of 191 airlines on Twitter, and create a brand on social media that’s just as lovable
Social Business Jam Camp - Germany Oct 10-18! #ls11 #socbiz #ibmsocialbiz
Hey! I am heading to Europe in October! Our Social Business Jam Camp has 3 parts: a bus tour, JamCamp, and developer headstart.
First, it starts with the bus tour Oct. 10 - Oct.18. We are going to visit customers, publications, universities, and business partners!We will be live tweeting, blogging, videoing during the tour. And our fun event -- our wine tasting 2.0. Together with Cordelia Krooß from BASF, we are selecting a wine village, which is using social media to promote their vines.
The second part is the JamCamp in Frankfurt on Oct. 19 and 20. The JamCamp is again a combination of a conference with fixed agenda and an Open Space event. So we will 1-2 tracks during the event, where people can vote on. In the agenda we are having you kicking the event off. We have many great client speakers like Kurt De Ruwe, the Bayer CIO, Cordelia Kroob from BASF on connect.BASF, with AIIM Ambassador Hanns Kohler-Kruner on the AIIM Social Business Roadmap, with the German Compliance guru Dr. Ulrich Kampffmeyer on Compliance and Social Biz, with Claudia Pelzer on crowd sourcing (she is running the German Crowdsourcing blog), with Martin Meyer-Gossner on the web site of the future!
The final part is a developer workshop day on Oct. 21. We have the Social Business developer workshops and we are repeating a 'How to become a Social Business' workshop with Prof. Joachim Niemeier, René Werth and Peter Schuett.
The hashtag for the event is #jamcamp. The event page is online on ibm.com and we are leveraging our German BM Social Business channels and pages on Twitter, Facebook and YouTube for promotion.
I can't wait to see you all there!!!
Social Business Coffee Break! Social Business and Social Media
Thanks for the great feedback on the Social Busienss Coffee Breaks!! We will have more coming too!
I am in China now and the big question here is What is Social Media? And what is Social Business!
Here is a view. Tell me what you think. Does this help?
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The Phillipines is a TOP Social Media Country? True or false?
I am in the Phillipines this week at the Social Business Asian Tour! And TRUE the Phillipines is a TOP Social Media Country! They have not applied all the work to Business yet...but wow -- their personal use is truly amazing!
According to comScore Media Metrix, January - April 2011, the Phillipines is the #1 country of Facebook penetration with 93% participation from online users! And they have the highest % of time on Social Networking worldwide. And they are #9 in the world on their usage of Twitter!
At present, the Philippines continues to hold the top spot for Facebook penetration and also ranks highest in share of time spent on social networking properties across the world, making it the most social media-addicted market globally. Of the total time spent online in April 2011 by the Philippines’ online audience, 41.3 percent was spent on social networking sites.
I am here this week with the MAP group speaking with the CEO of MySpace about Social! Did you know that the FIRST IBM product here was a Clock and the retired IBMer who made it still maintains it for free?!
Check out our GREAT team here in the Philipines!
