Defense won the SuperBowl, but does it work in Social?
I was watching the SuperBowl and the verdict was the Defense Wins SuperBowls!
But does it win the Social Business game?
What does a defensive vs an offensive Social Business Plan look like?
Well first, for any plan you need to do a set of key tasks:
- Have plan and set goals - you can't get where you are going without a goal!
- Establish metrics for success
- Know your audience
- Hang with the right folks
- Share your best stuff
- Measure, rinse and repeat
- Be You!
Defense: A defensive strategy is to prevent the other side from scoring a point. Defense usually attempts to mitigate an opponent’s impact.
Defensive Social would be:
- Listening to what is being said and then responding
- Protecting identities and security
- Having a plan for any kind of "blogosphere" attack
Offense: An offensive play will goes after the goal line aggressively.
An offensive play would be more focused on:
- Sharing Point of View to shape the discussion and then jump in
- Joining communities to be a valued based member, knowing that you do not own your audience
- Focused on the social relationship to influence
Just as in any great football game, you really need to do both to succeed!!! I believe that both are required to win the hearts of your clients.
Both are needed to succeed --- Just ask the Seahawks!!
Entrepreneur Coffee Break- Welcome to IBM Entrepreneur Week
Happy Monday! This Monday begins our IBM Entrepreneur Coffee Break- Welcome to IBM Entrepreneur Week!!
[youtube=http://www.youtube.com/watch?v=vG8jC_7BD_Y&feature=youtu.be]
At IBM Entrepreneur Week: 30 minutes you don’t want to miss! Eric Ries will ROCK it!
I am so excited! Did you hear?
Eric Ries @ericries, Lean Startup guru, will be a keynote speaker for the IBM SmartCamp Global Finals—happening during IBM Entrepreneur Week #IBMEW, February 3-7! Eric will talk about his new approach to business, called The Lean Startup, which maximizes a startup’s potential by using their resources more effectively. But that’s all I’m going to share here. Listen from Eric himself in the video below!
Register now for IBM Global SmartCamp Finals to hear from Eric in person at The Bently in San Francisco or watch via LiveStream. And don’t forget to take part in the other fabulous activities taking place during IBM Entrepreneur Week.
Check them out here!
[youtube http://www.youtube.com/watch?v=yGwHPhssNoM&w=560&h=315]
Social Business Myth Busters!
Happy today in Orlando at IBM's Connect 2014, one of the largest social conferences in the industry!
Today is a fun Myth Buster day! Enjoy!
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Mint, Bric
I learned a new term today -- MINT!
We have been doing strategy around BRIC for so long. BRIC stands for Brazil, Russia, India and China. These were the countries that were to drive the growth in the market. I have been to all 4 of these countries and saw the growth engines turning but never the full potential that was projected.
But now there is a new term -- MINT -- Mexico, Indonesia, Nigeria, and Turkey. Have you heard of this one? Sure I have been to Mexico, Indonesia and Turkey and loved the. Turkey is very exciting. The tea is very good and the business growing.
But the stability is a question. Turkey and Nigeria have politics that are in turmoil. Indonensia is facing troubles too with investors. So I'd love to hear your thoughts on MINT.
Social Business Live Stream from IBM Connect! Please join us!!!
I'm excited to tell you about my three live webcasts in the coming week from IBM CONNECT 2014. Tune in for CONNECTING THE ECOSYSTEM: Conversations from IBM Connect 2014 with Sandy Carter. We'll be streaming live from the CONNECT Solutions Expo on Sunday, Monday, and Tuesday at the times listed below. I'll be joined by key ecosystem luminaries for discussions on driving social adoption, proving business value through social intelligence, and creating a smarter workforce. In addition to the interviews, we'll have summary thoughts each day on key announcements and initiatives. And, we'll take your questions submitted through Twitter, just use #asksocialsandy on your tweets!
I really hope you'll join us for one or all of the live webcasts.
Our schedule:
Sunday, Jan. 26: Driving social adoption, 6:30-7:00 PM (Eastern US) / 23:30-24:00 (GMT)
Monday, Jan 27: Proving business value through social intelligence, 6:45-7:15 PM (Eastern US) / 23:45-00:15 (GMT)
Tuesday, Jan 28: Creating a Smarter Workforce, 5:30-6:30 PM (Eastern US) / 22:30-23:30 (GMT)
Register today and add the shows to your calendar: http://bit.ly/1hOwoxY
