So I have been hooked on some of the videos on Sell like Steve Jobs, Pitch like Steve Jobs, etc. So I decided I would do Blog Like Steve Jobs!
- Sell dreams, not products … It’s important to have great products, of course, but passion, enthusiasm and emotion will set you apart.
- Create Twitter-like headlines … If you can’t describe your product or service in 140 characters, keep refining.
- Introduce the antagonist … great brands and religions have something in common: the idea of vanquishing a shared enemy. Creating a villain allows the audience to rally around the hero–you.
- Stick to the rule of three … the human brain can only absorb three or four “chunks” of information at any one time …
- Strive for simplicity … It’s difficult to find 10 words on a dozen Apple slides. Most of Steve Jobs’ slides are visual–photographs or images … Jobs tells the Apple story; his slides complement the story …
- Reveal a “Holy Smokes” moment … There is always one moment in a Steve Jobs presentation that is the water cooler moment … These showstoppers are completely scripted ahead of time … everyone who watched it–and those who read about–seem to recall …
- Share the stage … Your audience craves variety. Give it to them. They also want to see teamwork. Show it to them.
Good Points.
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Good Points.
Uniloc – Giving IBM the power to know.
Protecting the web from Fraud and Predators.
Working together to create a smarter and safer planet…