Girls in Tech Needs Your Help -- And all you have to do is Tweet!
I am on the board of a great organization called Girls in Tech. Today is the start of something big, very BIG! We have an amazing fundraising opportunity with SAP SuccessFactors that starts TODAY! So I need you to actively participate!
I know that each of you has amazing networks so get the word out and TWEET for us. We'll adore you for it and it helps more girls trying to get engaged in tech! When you tweet with these 2 hashtags -- #sconnect16 #All4GIT -- $1 is donated to Girls in Tech!!
Just some facts:
- Twitter is the only channel that earns the $1 but use Snapchat, Facebook, LinkedIn, etc to get the word out!
- Retweets count!! Retweet away!
- There is no cap --- that's right -- SAP SuccessFactors will let us go as high as you guys take us!
- The campaign runs from October 3 – December 31
A sample tweet:
Retweet to get $1 donated to @GirlsinTech! #sconnect16 #All4GIT
Will you help us get more Girls in Tech? If so, tweet away!
Sandy
Core question from Agile Marketing Class
Yesterday I taught an agile marketing class at Carnegie Mellon's Silicon Valley MBA program. As I teach, I usually learn a lot from the student's questions.
One of the questions from this class was:
What's the real difference between digital marketing and traditional marketing? Is it just that one is done online with more data?
Great question right?
Where of course, there are elements of traditional marketing in digital.
But the fundamental differences are these:
- Digital removes any barriers between you and the client. Typically you are going straight to a client, not going through a seller of a focus group for insight.
- Digital is more of inbound as the overall goal if done right is for people to find you!.
- Digital is about earning trust through multiple touches some that are your brands and some that are from advocates of the brand
Digital disrupts marketing like Uber has disrupted the transportation industry.
What are your thoughts?
Number of global developers working on IoT...
Number of global developers working on #IoT increases by one-third!!! Wow! That's a lot of things-??????
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IBM Technical Rock Star Program
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Finnish city partners with #IBM to validate #Blockchain application in #logistics .#cloud
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Minimizing business friction with Blockchain
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Minimizing business friction with Blockchain
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Cloud is at a Tipping Point
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Cloud is at a tipping point for business.
The retail industry goes cognitive at SXSW
March 14, 2016IBM,cognitivesxswi,sxsw,SXSW
Anatomy of a cognitive startup - LIVE from SXSW
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Every year, SXSW Interactive comes alive. Like a human body, all of these various systems of technology intermingle and create something magical for a few days here in Austin. Today, I had the chance to talk about some anatomy myself: The Anatomy of a Cognitive Startup.
Honoring Robin Carey, a social media legend at SXSW - Saturday 5pm
March 12, 2016IBM,robin careysocial business,Social Business
Today I am pleased to share my condolences related to a well-known social media figure who passed last year. Robin Fray Carey founded Social Media Today, one of the first companies to manage online B2B communities that connect large organizations with people that they want to influence.
Video Summary of Day 1 SXSW Interactive - My POV
March 12, 2016IBM,cloud,cloudcognitive,sxsw2016,sxsw,social marketing
I loved the first day of SXSW!