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I am riding in the car today with my 16 year old daughter. She was looking for a specific song on the radio. While constantly switching stations she was listening carefully but selectively scanning out the 'wrong' songs. Station after station was rejected until she heard the familiar song she was seeking.

This experience made me think of social media communications. How do you break through all the other "stations" out there and have your audience search for yours?

Here's 3 tips for our Friday!

Make it noticeable. The song my daughter was searching for had a certain beat. Does your message have the characteristics that will help it to break through the barrage of messages that bombards everyone every day. Should you use video? a Podcast or a blog? How do you express yourself? Make sure you have listened to the right influencers and plan purposefully the message.
Make it targeted. If you use channels creatively and mix them well, you're much more likely to get your message to those for whom it's intended. The channels have to be ones that your target audience is exposed to. My daughter's song was on her favorite rock station, not my jazz station. Make sure you are where your audience is.
Make it crowd sourced. Testing your messaging can help you really ensure that you nailed it. I heard that Taylor Swift gets many bits of feedback on her songs from focus groups, family, and informally with fans. Sometimes you think you got it, but you missed something of importance!

by sandraanncarter

The keys to monetizing the Internet of Things

July 2, 2015Uncategorized

The keys to monetizing the Internet of Things #IoT #bluemix

The keys to monetizing the Internet of Things

IBM Technical Rock Star Program

by sandraanncarter

Where is the Internet of Things being invented?...

July 2, 2015Uncategorized

Where is the Internet of Things being invented? Not in Silicon Valley #IoT #innovation

Where is the Internet of Things being invented?...

The emerging consensus view of humanity’s imminent future is that just about everything will soon be interconnected with just about everything else.

IBM Technical Rock Star Program

by sandraanncarter

Birds in a V Formation -- Enabled to Change Speed Quickly Based on the Lead Bird

July 2, 2015social business,Social Business,IBM,leadership,leadershiptop 3,birds,top 3,v

Today, I was at the beach -- my favorite place in the world! As I was laying down I looked up and saw the birds positioning themselves into a new V formation.

Some lessons I learned from the "V":

Speed of change. It's amazing how quickly they can respond to any changes from the bird in front. The V enables them to sense each other's movements especially the leader's faster.
Take Turns. Birds take turns at the front. Each then takes a turn at leading and following.
By working together, a flock of birds is greater than the sum of its parts. By not being selfish, individual birds can reap the collective advantage of aerodynamic movements.

Is your team so in sync that they can respond with speed to the leader's movements?

I've learned that much can be learned at the beach!!!!

by sandraanncarter