Every Social Network Is Different !
Dogs are different than cats, and therefore we treat them different. We walk a dog on a leash and leverage catnip for kittens!
The same is true of social networks. The audience of Twitter is different than that of Google Plus. They are different and those that win, treat them differently!
While people know this, we still see content cross promoted on brand's social networks. Your team should be leveraging the differences and be creative to craft the story differently for the different social networks.
One of my favorite brands finds new and unique ways to engage with their fans. They strategically use social to report sentimental stories about how fans’ lives intertwine with the product, thereby growing their social engagement.
What are you doing in your brand?
Tip of the Week: Word Clouds - A great way to see your focus
When I produce a document or content, I will dump the document into a word cloud tool like Wordle.
Review and see what words are really standing out. Are those the words you want to stand out? Do you know what you want to emphasize? Make sure those words and phrases are sprinkled throughout your document!
Have fun developing content that matters!
What is Growth Hacking? Hint: Content is queen!
Everyone is talking about growth hacking ... but what is it?
Well here are some facts!
- It was created by start ups and entrepreneurs as a way to do "marketing" but I really consider it an intersection of product, marketing, and data.
- It is typically low cost alternative to costly ways to get attention
- It is part of an online marketing ecosystem!!!
- Growth Hacking runs on the engine of "content"
- Skills needed are techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream.
Some examples include:
An early example of "growth hacking" was Hotmail's inclusion of "PS I Love You" with a link for others to get the free online mail service. Another example was the offer of more storage by Dropbox to users who referred their friends (these were featured as well in Wikipedia)
One way to learn Growth Hacking, is to do Growth Hacking!
Maybe start simply with a blog! Why a blog? Well, a lot of growth hacking is about content marketing --- But don’t let the word “blog” throw you off. "The better you become at creating content, promoting content and sustaining an output of content, the better you’ll be at growth hacking. Start simply on this one! " Entrepreneur Magazine
To be continued!!!
Having a Point of View (POV) is essential but No More Buzz Words!
I believe in having a Point of View. It is a competitive advantage and a bold move -- what if your client doesn't agree with your point of view. As an article I read said, many astute, compelling experts decline to speak with authority due to the fear that someone won't agree!
I think having and stating your POV is essential!
My one beef are those filled with Buzz Words. Before you hit “Send,” purge your article of all “buzzy” terms. (Click here for a list I found today -- thanks for the tips!!! )
The Biggest Impact: Gen Z, Gen D or Gen Y?
I did a lot of reading over the holidays and was exploring all the new "generations" upon us.
I was fascinated by the studies on my daughters era -- the Gen Z!
Gen Z:
These are the kids born after the Gen Ys -- the Millenials. They have never known a world without the Internet, mobile devices or 'I' everything! For their entire life, they have had instant access to mountains of data on any topic that flutters through their imaginations. They crave constant and immediate feedback. But they have also grown up hearing about global warming, 9-11, and have been subjected to terror alerts of varying colors and watched their parents weather the recent economic crisis.
Gen Z is going to have little interest in sitting behind a desk for 40 hours a week [source 1="<a" 2="href="http://www.justmeans.com/Jesse-Medalia-Strauss--A-Gen-Z-Perspective-on-Careers-and-Employment/46205.html">Page</a>" language=":"][/source]. They demand to freelance, and want to swoop in with their particular expertise (they'll all be an expert in something) but then move on.
Gen Z has more of an entrepreneurial spirit
17% of Gen Z vs. 11% of Gen Y wants to start a business and hire others.
For Gen Z, it’s not about the money … yet
Only 28% of Gen Z said money would motivate them to work harder and stay with their employer longer, as opposed to 42% of Gen Y.
Gen Z prefers face-to-face communication over technology
Gen Z grew up with technology, yet 53% percent prefer in-person communication over tools like instant messaging and video conferencing.
According to Dan Schawbel, founder of Millennial Branding and Author of Promote Yourself, the study reveals other attributes that distinguish Gen Z and Gen Y employees. “Gen Z has a clear advantage over Gen Y because they appear to be more realistic instead of optimistic, are likely to be more career-minded, and can quickly adapt to new technology to work more effectively,” Schawbel said. “Additionally, since Gen Z has seen how much Gen Y has struggled in the recession, they come to the workplace better prepared, less entitled and more equipped to succeed.”
Do you agree?
And then there is the impact on the Enterprise. I loved this thought on Gen D enterprises!
Gen D:
A new class of enterprise is emerging with a fresh approach to improving business. Generation D, is made up of data-rich, analytically driven enterprises. They understand the unique and powerful value of data and analytics, analytics, and they know how to combine that with cloud, social and mobile technologies to transform
their enterprises.
Cloud, Analytics, Mobile and Social were in ALL the 2015 trends - but what are they really?
[youtube=http://youtu.be/40UKMllOwRM]
The Smartest Person in the Room is THE Room. Crowdsourcing 20 Trends for Social Business!
I love the saying "The smartest person in the room, is THE room!" And so this New Year's I decided to crowdsource the top 20 Predictions for 2015.
See if these help you to make your New Year's Resolution for you and your business. And from me to you, have a super New Year!!!
[slideshare id=43123351&w=476&h=400&sc=no]
30 Words on Dec 30th To Articulate Social!
I was playing around with thoughts of Social .. and since it is December 30th .. I decided to try for 30 words. I'd love for you to add to and delete from the list below! (Notice that most of the words start with a C...interesting!
Ready, set, go!!!
- Relationships
- Content
- ROI
- Visual
- Mobile
- Analytics
- Engagement
- Advocacy
- Community
- Crowdsourcing
- Friend/Fan
- Reach
- Governance
- Reach
- Authenticity
- Connections
- Influence
- Sentiment
- Infographic
- Citizen journalism
- Internet of things
- Scaled intimacy
- Leadership
- Branding
- Voice
- Learn through monitoring
- Data
- Collaborate
- Conversation
- Fun!