Alan Godfrey, Bazaarvoice: making the social firehose useful!
May 20, 2014social business,SXSW,social,IBM,socialsocial media,bazaarvoice
As Alan Godfrey, North American Retail, Bazaarvoice points out, digital engagement with the consumer is everything, whether it be via social, mobile or other channels.
Bazaarvoice, a word-of-mouth content company, helps brands understand who is buying what and why. Their ratings and reviews platform helps retailers in many ways, including the placement of products in stores!
[youtube https://www.youtube.com/watch?v=iLmt5Tiuf10]
Learn more about building customer engagement with Bazaarvoice!
Everything you need to know, you learned in kindergarten!
May 19, 2014social business,social,social media,social marketing,Social BusinessIBM,social,social media,Blogs,collaboration,collaboration,kindergarten
What is the most important lesson of all? That SHARING is what counts! Watch this Coffee Break video to learn why in business it’s no longer what you know: it’s what you share.
[youtube https://www.youtube.com/watch?v=7Qm882Y6XCQ&w=560&h=315]
Entrepreneur Huddle! Join us on May 22
May 15, 2014social business,social media,social marketing,Social Business,IBMentrepreneur,tiecon,huddle,TIECON
Back in February during our big Entrepreneur Week, we hosted our first-ever Entrepreneur Huddle webcast! And now I'm so excited to invite you to our second Entrepreneur Huddle happening next week, presented by our IBM Global Entrepreneur program. This is a webcast for startups, tech enthusiasts, current IBM Global Entrepreneur members, and any other person involved or interested in the broader entrepreneurial ecosystem. Coming on the heels of IBM's Smarter Commerce Global Summit taking place this week, this Entrepreneur Huddle will focus on themes in the commerce space, including the CMO point of view, creating a rewarding customer experience, and making moments matter using the right technology. So tune in to learn from commerce experts and a current IBM Global Entrepreneur startup who is using technology to shake up the fulfillment and supply chain model.
During the webcast, please chime in with questions and comments on Twitter using hashtag #IBMGEHuddle! And if you can't make the scheduled webcast time, don't worry. There will be a replay available for you to watch on-demand, and possibly another live broadcast option!
Can't wait to virtually see you there!
Event: Entrepreneur Huddle
Date: Thursday, May 22, 2014
Time: 11AM EDT
Registration URL: ibm.biz/ehuddle
Michael Sherman from UT Austin: people underestimate the power of Watson!
May 14, 2014SXSW,analytics,bigdatawatson,watson,academic initiative,ut austin
Michael Sherman is a student at the McCombs School of Business, UT Austin and winner of the recent Watson case competition on campus. He suggested a solution for Watson, the cognitive computer, that can navigate the vast amounts of accounting regulation: more than any human can process!
Learn more about Watson from our IBM SVP Mike Rhodin at TieCon this Friday in Santa Clara.
[youtube https://www.youtube.com/watch?v=6d_NBA1nD8U]
Upcoming Cloud Webcasts!
May 13, 2014social media,social marketing,Social Business,IBM,cloud,cloudsoftlayer,softlayer,bluemix,bluemix
I want you to be aware of some great opportunities on Codename: BlueMix and SoftLayer coming up in a matter of days. There are two webcasts you can attend to learn about our new and exciting cloud-based solutions!
BlueMix is fantastic for building, managing and running apps and services of all types (web, mobile, big data, new smart devices). The May 15th webcast will benefit developers and Business Partners alike on hearing how BlueMix offers a low-risk, secure, cost sensitive environment—using new capabilities and technologies geared towards the cloud.
Here's a brand new video to help you get up to speed on the power and potential of what BlueMix has done for others and what it can do for you!
[youtube http://www.youtube.com/watch?v=DbXN2mz90b0&w=560&h=315]
SoftLayer provides a robust, scalable and secure platform for born-on-the-cloud applications. The May 22nd webcast will provide an introduction to SoftLayer and cover the business strategy for Business Partners, the value proposition, and the subscription model.
Be sure to take advantage of this opportunity to sign up for both webcasts. You don't want to miss them!
The Internet of Things Featured at TieCon this week in San Fran!
May 12, 2014social business,mobile,social media,social marketing,Social Business,Internet of Things,socialsocial media,internet of things,IoT,connected car,connected car,tiecon
Happy Monday and welcome to our Coffee Break!
Today we are going to explore the Internet of Things which promises to far surpass the disruption we’ve already seen with the smartphone. You can expect to see vast amounts of data generated opening up whole new industries, like that around the Connected Car:
[youtube https://www.youtube.com/watch?v=EJQxkcsiiyw&w=560&h=315]
I’m looking forward to explore these theme further this week during my TiEcon keynote!
Adena DeMonte, Badgeville on gamification and the psychology of motivation!
May 8, 2014social business,SXSW,social,socialgamification,gamification,badgeville
As Adena DeMonte, Director, Corporate Marketing, Badgeville, points out in this conversation gamification really can be applied across the enterprise in order to motivate certain behaviors. This involves psychology in the planning of motivation techniques for different roles, and analytics to measure the behavioral outcomes.
[youtube https://www.youtube.com/watch?v=Slm1S3eOntE?rel=0&w=560&h=315]
Learn more about Badgeville gamification solutions
Digital tip of the week – LinkedIn netiquette: how to “behave” in LinkedIn Groups
May 7, 2014Marketing 2.0,social business,social media,social marketing,Social Business,IBMsocial,Web 2.0,adoption,linkedIN,social networking,tip
LinkedIn Groups have become a good source of business information but could easily derive to an incorrect behavior (eg. Use posts for commercial advertising), which can be considered bad netiquette in this network. The LinkedIn Groups normally have their own rules, but there are some general tips to be a good “neighbor” on this social network:
Align the content of your post with the group mission and policies and try to add some value (check with the group manager if you are not sure your post is appropiate)
Try not to create more than one or two discussions per week (if you need more, maybe you should consider creating your own group)
If the group does not have policies, read the atmosphere and see what other people post or the content that seems to get a lot of people’s coments.
Who Rocks Open Technologies? IBM
May 6, 2014IBM,cloud,cloud,bluemixcloud foundry,cloud foundry
We've got some big news on the Cloud front!
The expansion of Cloud Foundry Foundation sponsorships jumped to 8 additional Gold sponsors: Accenture, BNY Mellon, Capgemini, GE, Ericsson, Intel, NTT and Verizon. That brings the total number of contributing companies to 43!
A huge WELCOME ABOARD to our new Cloud Foundry Foundation sponsors!
Did you know that IBM is one of the original founding sponsors of Cloud Foundry? Cloud Foundry is a global collaboration of developers and cloud computing technologists that seek to produce a ubiquitous Platform-as-a-Service (PaaS) open source cloud computing platform for public and private clouds. And IBM wanted to be a part of it. As Angel Diaz, VP of IBM Open Technologies & Cloud Performance, puts it, "IBM sees Cloud Foundry as yet another opportunity to help our clients develop and adopt open cloud computing platforms."
As you can imagine, there's also a Codename: BlueMix element! BlueMix is leveraging Cloud Foundry and its capabilities to enable developers to rapidly build, deploy, and manage their cloud applications, all while accessing a growing ecosystem of available services and runtime frameworks. It's all about building and creating apps!
To learn more about Cloud Foundry, go to http://www.Cloudfoundry.org, or better yet, attend the Cloud Foundry Summit in San Francisco! It'll be on June 9-11, 2014.
And lastly, be sure to check out Chris Ferris' article in the Thoughts on Cloud blog and follow @cloudfoundry <for tweets!