Live from the Watson food truck: video set of key takeaways from SXSW part 2!
The journey into the heart of innovation continues here at SXSW! Let me share with you what has been trending here in Austin.
[youtube http://www.youtube.com/watch?v=_zbzCEYaTUY&w=560&h=315]
I'd love to hear your feedback!
Video Set of Key takeaways from SXSW part 1!
As someone pointed out yesterday: SXSW is not a conference but a festival. A festival of innovation I'd say! So what are some of the key takeaways from SXSW this year? Let me explain in this video...
[youtube http://www.youtube.com/watch?v=5-8vCXUftuM&w=420&h=315]
If you are at SXSW, remember to come check out all the exciting activities from IBM!
Social influence matters. Period.
PEP up your organization with an influencer program!
[youtube=http://www.youtube.com/watch?v=--zy6vhTLw4&feature=youtu.be]
Austin Entrepreneur Mike Little, MyMenu: bringing mobile, big data, and SOCIAL to restaurants!
Here in Austin Texas at SXSW! I felt compelled to make sure we celebrate MyMenu, winner of IBM's AppThrowdown at Pulse!
I recently caught up with Mike Little, CEO, MyMenu who explained how he is developing mobile solutions for restaurants that leverage the cloud and big data to help build client engagement.
[youtube http://www.youtube.com/watch?v=8rm6tkJ7yvQ?rel=0]
MyMenu are one of the early adopters of IBM BlueMix.
James Governor (RedMonk) on how cloud is redefining business!
It was great to catch up with James Governor, the founder of RedMonk, at IBM Pulse.
As you can see in this video, James talks about how cloud is redefining business and IT roles leading to a growing importance in trends like DevOps!
[youtube http://www.youtube.com/watch?v=h68SK4pjI3g?rel=0]
If you haven't already, I'd encourage you to go check out RedMonk!
Tim Brown, CEO of IDEO talks latest design trends at #SXSW
I'm sure many of you may be familiar with Tim Brown through his leadership of the ground-breaking IDEO design and consultancy firm. Well, SXSW offers many opportunities, including that to hear directly from luminaries such as Tim.
Phil Gilbert, General Manager for IBM Design recently caught up with Tim, who explained how design is impacting some of the most significant global trends: mobile and big data.
[youtube http://www.youtube.com/watch?v=yxHG-PCigDk?rel=0&w=560&h=315]
If you haven't already, check out IDEO and if you are at SXSW, come see Tim speak later today!
Who will win the title of the IBM SxSW Mobile Marketing Master?
It could be you!! During SxSW, IBM is holding the IBM Mobile Web Push Marketing Challenge. We are looking for creative mobile campaigns created with IBM Mobile Web Push.
IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers. Subscribers will get fast access to this service through the IBM Cloud for business online marketplace to start creating highly targeted and personalized web push notifications in minutes. No databases, no programming, no headaches.
Submission consists of a 3 minute (or less) video showing:
- Mobile Web Push marketing campaign
- A short (500 word or less) testimonial of your experience.
- Videos posted on YouTube
- Videos must be received by March 14th
The Mobile Marketing Master will be announced in this blog on March 17th and showcased on IBM’s website.
Submissions will be evaluated based on:
Ingenuity (creative integration, elegance, novel use, etc.)
User Experience (memorable, visually striking, emotive, etc.)
Build your brand! Socialize your expertise! Submit your application today!
Take a look at a sample marketing campaign here . It was created in 90 seconds!
Get a jump start on the competition and sign up right now for a 30 day free trial and submit your video selection as the SxSW Mobile Marketing Master, or, if you want to talk to someone about this awesome product, come on by the Expo Booth 328/330 at SXSW and check out how IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers.
Mar 8th - 'Get Bold' book signing at SXSW: learn the fundamentals of engagement in the age of digital!
SXSW is the place to be, come March 7th, and IBM will not be missing out! Each year we have a bigger and bigger presence, and the list goes on… but I’m saving that for another post.
In the meantime, block off 4PM on Saturday, March 8 to purchase a signed copy of my book "Get Bold: Using Social Media to Create a New Type of Social Business" in the SW Bookstore.
Key topics I cover in the book include aligning organizational goals and culture, building trust and designing for reputation and risk management. With over 60 references from major brands!
Jeffrey Gitomer says "Sandy Carter has not just written a book, she has set a standard. Get Bold is NOT an option, it's an imperative."
Guy Kawasaki says "For crying out loud, IBM 'gets' social media. Don't you think it's about time that you do? This is the book to get you started."
I'm proud to say that this book has been the #1 best seller at the IBM Pulse and IBM Connect conferences already this year!
Now a big theme at SXSW this year is how we build better engagement: as brands, individuals and citizens. Let me share with you a model for engagement in this excerpt from Get Bold:
How Do You Engage?
There are three essential techniques that we have found have the greatest success rate. I call these the Three I's:
- Interact (mobile, gaming, gifting, location-based services, crowdsourcing)
- Integrate (online, offline)
- Identify (content, emotion, personalize)
Note that each of these is a two-way engagement:
- To interact means that your clients or employees become active participants. For example, in gaming, they are playing the game, as you are teaching and instructing them in a fun way.
- To integrate means that your company will have online and offline engagements that fit together to form a full picture of your company. So you will not see one view in an event online and a different personality of the company in a store. If you are not integrated in your approach, engagement is weakened.
- In identification, the key is to identify with our clients or employees and to personalize your approach in engaging with them. Your goal is to provide them an experience that is just for them. They comment on your blog because it speaks in their voice, or about their passion, and gets them involved.
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Want to learn more? Come to the book signing on Saturday, March 8 and pick up your copy of Get Bold!
How can you help more women enter IT? Reshma Saujani from Girls Who Code explains
I had a fascinating discussion recently with Reshma Saujani, Founder and CEO for Girls Who Code. We discussed why so few women are embarking in careers in Computer Science and what we need to do to address this.
[youtube http://www.youtube.com/watch?v=qaaZnKioH8Q?rel=0&w=560&h=315]
You will find Reshma speaking at the upcoming SXSW conference in Austin, TX.