sandy carter.

Books

Ideas that leaders put to work.

From the language of the web to the era of superintelligence, Sandy’s books have helped leaders make sense of each new wave of technology, and act on it.

AI First, Human Always by Sandy Carter, book cover

New · Wiley, 2025

AI First, Human Always

Embracing a New Mindset for the Era of Superintelligence

A guidebook to the hottest trends in AI and a recalibrated approach to the exponential curve of AI in business. From the tokenization of everything to multimodal models, technical convergence and digital twins across almost every industry, Sandy gives leaders the core knowledge, examples and case studies to lead in a world moving at breakneck speed, and argues that technology, emotion, intelligence, creativity, intuition and ethics must work together to enhance the human experience, not replace it.

  • How to foster an AI-driven culture of experimentation
  • Applying first principles before starting an AI project
  • Balancing human and AI collaboration
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“Sandy Carter, author of ‘AI First, Human Always’ isn’t just talking about the future of the internet, she’s helping build it.”
Blockleaders, Feature

Also by Sandy Carter

Extreme Innovation by Sandy Carter, book cover

Param Media, 2017

Extreme Innovation

3 Superpowers for Purpose and Profit

CEOs everywhere are struggling with innovation, and 81% say their teams are not equipped to meet the challenge. Sandy lays out best practices for extreme innovation and the superpowers that drive both profit and purpose (speed, intelligence and synergy), with innovation accelerators from AI and IoT to obsession and cognitive diversity.

“I can explain this book in five words: ‘Go extreme or go home.’ The choice between awesomeness and mediocrity is yours to make. If you choose awesomeness, then Carter has provided the path for you.”
Guy Kawasaki, Chief evangelist, Canva
“Sandy gives you the recipe for keeping your business relevant and thriving in a world that’s about to see tremendous technological change thanks to AI, mixed reality, IoT advances, autonomous cars, robot drones, crypto currency, and much more.”
Robert Scoble, Co-author, The Fourth Transformation
“Sandy Carter promises brilliant insight and delivers. Her focus on using technologies like artificial intelligence, bots and cognitive diversity as keys to innovation is thought provoking.”
Adelyn Zhou, CEO, TOPBOTS
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Geek Girls Are Chic by Sandy Carter, book cover

2015

Geek Girls Are Chic

Seven Career Hacks

Seven career hacks for women in technology, with a foreword by Girls Who Code founder Reshma Saujani. Launched at SXSW and featured in USA Today, from a Women in Technology Hall of Famer who has spent her career opening doors for the next generation.

As featured in USA Today
Get Bold by Sandy Carter, book cover

IBM Press, 2011

Get Bold

Using Social Media to Create a New Type of Social Business

A systematic approach to building a social business with Sandy’s AGENDA framework: attract and engage customers with exceptional experiences, achieve targeted savings and revenue, improve customer insight and outpace the competition.

“Sandy Carter has not just written a book, she has set a standard. Get Bold is NOT an option, it’s an imperative.”
Jeffrey Gitomer, Author, The Little Red Book of Selling
“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
Guy Kawasaki, Author, Enchantment
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The New Language of Marketing 2.0 by Sandy Carter, book cover

IBM Press, 2008

The New Language of Marketing 2.0

How to Use ANGELS to Energize Your Market

Winner of a Silver Marketing Sherpa award. Sandy’s ANGELS framework for choosing the right digital marketing tools and using them to drive revenue, illustrated with 54 case studies from Staples and Harley-Davidson to Coca-Cola and IBM.

“Once in a while a book comes along that captures the essence of what is going on now and where the market is headed. This book does exactly that for marketing.”
Dan Baum, CEO, DBC PR+New Media
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IBM Press, 2007

The New Language of Business

SOA & Web 2.0

Built on feedback from industry leaders in more than 50 countries, Sandy’s roadmap for business flexibility: how a service-oriented approach to IT lets companies respond with lightning speed to changing business needs.

“Few people have thought as long or as hard about SOA as Sandy Carter.”
Carol Baroudi, Co-author, Service Oriented Architecture For Dummies
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