Meet Generation C! Connection, in Control, and Co Creators!
Happy Monday!
Welcome to our Social Business Coffee Break -- a real fun one but important as well!
[youtube=http://www.youtube.com/watch?v=OtNsJRfB1xc&feature=youtu.be]
Close Encounters of the Mobile Kind! What's coolest mobile app?
Thank you being part of India's Largest Technology Contest for Students. The last date for project submission for The Great Mind Challenge - Mobility Contest is 31st March 2014. What's the coolest mobile app you have made ? Hurry submit your projects now. Submission details on www.facebook.com/thegreatmindchallenge
Bluemix Days! Join us !
Cambridge BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9475
Silicon Valley BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9478
Complete list of BlueMix Days: http://www-304.ibm.com/events/idr/idrevents/detail.action?meid=16628&ieid=9478&cmp=pw&cpb=pw&ct=pwrss&cr=pwiic&ccy=zz
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What are the required Social Business Capabilities for a great Platform?
Happy Monday!
Since so many of you have asked about the needed capabilities for a Great Social Platform, I tried to simplify and explain based on my experience with many clients.
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Digital tip for Friday – Cleaning up your Twitter account
Having a lot of users following your account in Twitter is a good thing... or isn’t it anymore? As @digitalnaiv, it is worth to focus on a vibrant network or in one that is out of date? If you want to have a healthy community of followers, based more on quality than quantity, you can use tools such as Tweepi to force people to directly unfollow you. This way you can leave out those who do not tweet anymore or have abandoned accounts. This is useful also for doing some clean up on the people or brands you are following.
A chance to shine: Show-off your mobile app at Impact 2014
Do you have a mobile app solution? If so, the IBM Mobile App Throwdown at Impact 2014 is for you!
We're inviting developers and our IBM Business Partners to get up on stage and demonstrate new solutions that use the IBM MobileFirst portfolio or our newly announced IBM BlueMix.
The App Throwdown at Impact 2014 will be a fun, interactive event where we will feature you, your mobile app solution, and how it integrates on any one of our IBM products. This puts you front and center at a major IBM event where you'll have the chance to demonstrate your solution live! The audience of clients, IBM Business Partners, and IBM sellers will select their favorite mobile app solution to win.
Will it be you? This is a great opportunity! Don't miss it!
Listen to what past App Throwdown winner, My Menu, said about their experience!
[youtube=http://www.youtube.com/watch?v=8rm6tkJ7yvQ&w=560&h=315]
The deadline for the App Throwdown is April 21st. IBM Impact 2014 is April 27th to May 1st.
Don't delay!Register now!!!
Selfies Explode but ROI comes from sharing value! Let's do "other-ies"
I was thinking this weekend about Selfies after I saw so many taken at SXSW and highlighted in the Oscars.
I looked for some research on how prevalent this trend is becoming. For example, a recent joint study of self-portraits in social media by three universities in the U.K. found that aggressively posting self-portraits on Facebook can alienate our friends and loved ones. In another example, the study found that selfies compose a 30% of images snapped by everyone's favorite demographic — the much-beloved millennial!!
So much focus now on "it's all about me". But you get more success when social is used for "value" of all opinions and offering a point of view.
I think the leaders of social should push for sharing and valuing others. determining what others need helps to spur on innovation and a focus outside yourself, vs inside your company.
The top ten most innovative companies had two-year compound annual growth rates of 60 percent more than the overall Standard and Poors Global. For these companies, innovation is much more than a “big idea.” Innovation is an ongoing process of creating value from something new, such as new ideas, new technologies, new products or new processes. For example, 75 percent of successful companies rely on social networks to vet new ideas for success. They use them for:
- Openly communicating strategy
- Openly generating and prioritizing non-traditional ideas for new products and services
- Innovating operations by teaming with external specialists and business partners
- Innovating business models by combining emerging technologies with business imperatives to redefine the value chain or move into entirely new industries
Your influence matters!! Encourage others and companies to :
- “Engage the crowd” (internal and external) to vet new ideas not just sell their own
- Deploy a portal that combines content, social and advanced mobile features to provide an exceptional digital experience for customers, partners, and employees to make it easy to share ideas
- Deploy social gamification and social rewards systems to improve engagement and sharing