Diving in Bonaire: 5 lessons of the coral reef & the Social Ecosystem! #ibmsocialbiz #socbiz

Last week I was on vacation and finally got to dive in Bonaire!  We went with Bob from http://vipdiving.com!  They were great.  Even though I had a back injury, they helped me tremendously to dive safe and took us to 2 amazing dive sites!!!  I'd highly recommend them to you!!!!

So what did we see on these dives?   I saw tons of turtles, eels, barracuda, flounder, and colorful coral reef.    But my favorite was a first for my dives ... I saw my first seahorse there!  He was a bit red, cool, and incredible.   Though I didn't get a pic, here's one from a pro that looks just like my sea horse!!!

Bonaire-CJE-2011-13603-Seahorse

YEA!!!!

But while I was diving I was thinking about the social ecosystem!!  (Folks like Dachis, Jeremiah Owyang in the past have done the same!!!)

A few of my thoughts:

  1. What I saw:   Seahorses hanging on for dear life like ... many companies struggling with Social.   They cling to the past.   We need to see that social is now a part of the business system.  I'd love to help you embrace it!
  2. What I saw:    Schools of fish being chased like...consumers banding together in communities, being chased by companies!
  3. What I saw:     My guide searching for fish we had not seen like... companies approaching social in a focused way.   Adding value, searching not for the masses but those consumers that matter to their business.
  4. What I saw:      Tons of turtles having fun in the sea but working hard too.  (Did you know that that marine turtles actively, and intentionally, remove algae from coral reefs)  like:  a great social analytics engine to remove the "stuff" that doesn't matter, and helps you identify what does!
  5. What I saw:    Lots of color and coral formed overtime like a great community platform (IBM Connections!) that enables the different social networks to form!  These tools are important and the security they provide enhances results!

Yes, I know many of you ask "do I ever stop thinking about Social?"   Ummmmm....no!!!


Social Business Coffee Break! Adoption BP #5 Social leadership! #socbiz

Happy Monday!

Welcome to our Social Business Coffee Break on one of my favorites!  The importance of key leadership is crucial for great Adoption!

Tell me what you think!!


Social and BIG Data! #socbiz #ibmsocialbiz #bigdata #socialbusiness

I love the concept of systems of engagement and systems of record. These systems of engagement have a need for a diverse range of information from traditional systems of record to new sources such as social media, machine data and enterprise content.

 systems of engagement and record

How does Big Data enable this shift?

The new era of computing is built on a foundation of big data, where:

  • All data is harnessed for its full potential to power new insights, policies and actions across the organization – both internally and externally.

Analytics helps you understand and anticipate, giving you the conviction to act

  • Descriptive data describes ‘who” the customer is and typically refers to information such as age, billing address, preferred contact method etc, and often use geo-demographic information as well
  • Behavioral data describes what a customer has acquired and refers to the raw transactions that the customer executes including orders, payments, usage etc, and how they use products and services. This also includes Sensor data from instrumented devices and systems, for example, your cellphone.
  • Interaction data describes “how” the customer interacts through all the touch points including email, chat and the notes from contact centers – this typically includes a high proportion of unstructured data (enterprise content)
  • Attitudinal data describes how customers think and feel - gives insight into the “Why” (i.e. motivation) – social media is a rich source of attitudinal data along with other sources such as surveys

big data and engagement

To turn the mass of global conversations in social media into Useable Insights can improve results in marketing, sales, customer care, product development, and more


The Marble Effect! Build an Intentional Social Business Ecosystem! #ibmsocialbiz #socialbusiness #socbiz

 

 

marbles

 

The Marbles have 300% more surface area!!   So what does this have to do with Social?

Your voice gets magnified the more people in your network.   Your POV and listening impacts the best solution.

Take a look at this picture where you have a tiered Marble impact.    The upper tiers have impact and have direct linkage and work with a Social Business Manager.  The term “brand ambassador” has been a round for ages, but do we really want to create brand ambassadors?  The analogy isn’t quite right.  Nor do we want to put pressure on people to mindlessly share content on their personal networks.  So you need a bit more of a nuanced approach.   An intentional social enablement system!

multiply your impact

IBM has been working on a bunch of different enablement tiers that create an ecosystem of social enablement for IBMers.  Starting with a foundation of guidelines and policy – see our Social Business Coffee Break from yesterday blog post!  – and moving up to general education about social media, cybersecurity and reputation for all IBMers in the Digital IBMer hub.  From that tier, IBMers can move into the Forward Thinker Program which enables them to be surfaced on ibm.com and other external experiences – and also to be identified for the IBM Select program, which is a small group of high-tough, bespoke plan enablement for the top tier.  All of this is managed by people from many different areas within IBM – the social business managers…we’re not suggesting that we create a whole department of social business managers, but this is definitely an emerging set of skills that people need!

I'd love your thoughts on this approach!!!

 


A new type of community! Introducing BlueWorks!

blueworks

Communities and social networks are being used more and more by companies to assist their clients on targetted areas.

Yesterday, we continued our work in Social media focusing on a community experience (based on our technology and Cloud) for business users working with their processes.

BlueWorks delivers a community to business users with a set of tools that showcase industry content of best practice processes. For instance, what is the best practice process for opening a new account or gift registry.

Business leaders can begin capturing their strategic intent and link it to their capabilities to ensure that they have the key resources within their organization.

One of the keys to a great community is value that is brought to them.   It is The key thing is that there are over 2000 helpful items for the community from papers, podcasts, webcasts, demos, capability maps, and process maps.  One of the most value one is over 800 Key Performance Indictors from the industry standard body called AQPC.

Try it out!  Tell me what you think!

https://apps.lotuslive.com/bpmblueworks/