Social is Global! International Trends Dynamic Duo Vblog and Inforgraphic
Happy Monday!
I love the fact that Social is Global! This drives international differences.
[youtube=http://www.youtube.com/watch?v=uca1PY2dNJI&feature=youtu.be]
Congrats to IBM! Per NAFE, top company for female executives(15 years in a row!!) Proud to be an IBMer!
I was truly honored to accept the NAFE award today on behalf of IBM and its women executives worldwide, recognizing that IBM as a top company for female executives for 15 years in a row!
I would personally like to thank Ginni Rometty for her leadership of IBM. We have been improving the % of female executives for a while, but 2013 was the largest increase in our history.
IBM's view of diversity is that having a diverse executive base ignites innovation!
On behalf of IBM and women everywhere, thank you for the NAFE focus on women's leadership and on this honor!
What are the attributes of a Social Advocate?
Yesterday I spoke to my team on how to be more of a Social Advocate. This Advocate role is very important to companies because studies show that more people listen to word of mouth vs brand content.
Since I had this as our #1 question, I decided to do a quick blog entry on it as well to share more broadly!
A Social Advocate is a person who is passionate about your brand and references you in the normal course of business. The recent Global Web Index, found that exclusive content motivates 21% to become a advocate brand.
Their characteristics are those of a Trust-builder, an Idea challenger, and a client advocate. They specialize in the art of the conversation, asking questions, listening, and sharing a point of view. They become the Go-to Person, …not just present in Social Media, they position themselves as credible and influential sources in customer networks.
Are you an Advocate?
Close Encounters of the Mobile Kind! What's coolest mobile app?
Thank you being part of India's Largest Technology Contest for Students. The last date for project submission for The Great Mind Challenge - Mobility Contest is 31st March 2014. What's the coolest mobile app you have made ? Hurry submit your projects now. Submission details on www.facebook.com/thegreatmindchallenge
Bluemix Days! Join us !
Cambridge BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9475
Silicon Valley BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9478
Complete list of BlueMix Days: http://www-304.ibm.com/events/idr/idrevents/detail.action?meid=16628&ieid=9478&cmp=pw&cpb=pw&ct=pwrss&cr=pwiic&ccy=zz
I
What are the required Social Business Capabilities for a great Platform?
Happy Monday!
Since so many of you have asked about the needed capabilities for a Great Social Platform, I tried to simplify and explain based on my experience with many clients.
[youtube=http://www.youtube.com/watch?v=lpxinmqqmkg]
Digital tip for Friday – Cleaning up your Twitter account
Having a lot of users following your account in Twitter is a good thing... or isn’t it anymore? As @digitalnaiv, it is worth to focus on a vibrant network or in one that is out of date? If you want to have a healthy community of followers, based more on quality than quantity, you can use tools such as Tweepi to force people to directly unfollow you. This way you can leave out those who do not tweet anymore or have abandoned accounts. This is useful also for doing some clean up on the people or brands you are following.