What are the attributes of a Social Advocate?
Yesterday I spoke to my team on how to be more of a Social Advocate. This Advocate role is very important to companies because studies show that more people listen to word of mouth vs brand content.
Since I had this as our #1 question, I decided to do a quick blog entry on it as well to share more broadly!
A Social Advocate is a person who is passionate about your brand and references you in the normal course of business. The recent Global Web Index, found that exclusive content motivates 21% to become a advocate brand.
Their characteristics are those of a Trust-builder, an Idea challenger, and a client advocate. They specialize in the art of the conversation, asking questions, listening, and sharing a point of view. They become the Go-to Person, …not just present in Social Media, they position themselves as credible and influential sources in customer networks.
Are you an Advocate?
Meet Generation C! Connection, in Control, and Co Creators!
Happy Monday!
Welcome to our Social Business Coffee Break -- a real fun one but important as well!
[youtube=http://www.youtube.com/watch?v=OtNsJRfB1xc&feature=youtu.be]
Blogging: the gateway drug to technology! Elisa Camahort Page and Jory Des Jardins from BlogHer at SXSW
BlogHer is one of my favorite content networks and events. So I was very excited to have the opportunity to talk to co-founders Elisa Camahort Page and Jory Des Jardins.
We talked about developing more opportunities for women in tech, why when thinking mobile you need to think tablets, and how in certain markets every blogger needs to be a pinner.
[youtube http://www.youtube.com/watch?v=_wLtLx_ZJUo?rel=0]
If you haven’t already, make sure you check out BlogHer!
Bluemix Days! Join us !
Cambridge BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9475
Silicon Valley BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9478
Complete list of BlueMix Days: http://www-304.ibm.com/events/idr/idrevents/detail.action?meid=16628&ieid=9478&cmp=pw&cpb=pw&ct=pwrss&cr=pwiic&ccy=zz
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What are the required Social Business Capabilities for a great Platform?
Happy Monday!
Since so many of you have asked about the needed capabilities for a Great Social Platform, I tried to simplify and explain based on my experience with many clients.
[youtube=http://www.youtube.com/watch?v=lpxinmqqmkg]
Digital tip for Friday – Cleaning up your Twitter account
Having a lot of users following your account in Twitter is a good thing... or isn’t it anymore? As @digitalnaiv, it is worth to focus on a vibrant network or in one that is out of date? If you want to have a healthy community of followers, based more on quality than quantity, you can use tools such as Tweepi to force people to directly unfollow you. This way you can leave out those who do not tweet anymore or have abandoned accounts. This is useful also for doing some clean up on the people or brands you are following.
A chance to shine: Show-off your mobile app at Impact 2014
Do you have a mobile app solution? If so, the IBM Mobile App Throwdown at Impact 2014 is for you!
We're inviting developers and our IBM Business Partners to get up on stage and demonstrate new solutions that use the IBM MobileFirst portfolio or our newly announced IBM BlueMix.
The App Throwdown at Impact 2014 will be a fun, interactive event where we will feature you, your mobile app solution, and how it integrates on any one of our IBM products. This puts you front and center at a major IBM event where you'll have the chance to demonstrate your solution live! The audience of clients, IBM Business Partners, and IBM sellers will select their favorite mobile app solution to win.
Will it be you? This is a great opportunity! Don't miss it!
Listen to what past App Throwdown winner, My Menu, said about their experience!
[youtube=http://www.youtube.com/watch?v=8rm6tkJ7yvQ&w=560&h=315]
The deadline for the App Throwdown is April 21st. IBM Impact 2014 is April 27th to May 1st.
Don't delay!Register now!!!