London Welcomes Business Tech Trends! What are the European differences?
I will be in London this week for the Entrepreneur County event entitled "Follow the Entrepreneur!"with Julie Myers as well as spending a few days at Shoreditch ... especially highlighting some Europe differences of our Business Tech Trend Study.
So in prep for Europe, I wanted to know the specific differences that we were seeing in Europe! Here's the highlights! As a reference, European companies make up 47% of those who contributed to the study (primarily from UK, Germany, France, Italy, Spain, Russia)
Differences:
• Social adoption is lower in Europe:
64% of European enterprises have deployed social (vs. 70% of non-Europe enterprises)
• Plans for increasing Big Data and Analytics investment are lower:
66% of European enterprises are planning to increase investment over next 2 years, vs. 75% non-Europe
• Europeans report having the needed cloud skills needed:
63% Europe vs. 56% non-Europe
• European companies are less likely to be engaging academia and clients as a partner:
73% use for activities, vs. 81% of non-European enterprises
79% use clients for activities, vs. 84% of non-European enterprises
• They are less likely to use analytical insights in their decision making:
30% Europe vs. 43% non-Europe (vs. 7 in 10 Pacesetters)
• And Finally, European enterprises are less likely to report gaining major competitive advantage from their initiatives in these areas:
- Mobile: 66% in Europe gain major comp. advantage (vs. 77% non-Europe)
- Social: 63% in Europe (vs. 77% non-Europe)
- BDA: 65% in Europe (vs. 82% non-Europe)
- Cloud: 67% in Europe (vs. 82% non-Europe)
While here I found this cool app as well -- for seeing the sights ..not that I will get to this trip but it is a fascinating app!
Googling Around London [Infographic] by the team at Cheapflights
Pacesetters are 2X more likely to leverage a Start-Up Partner for Innovation
To get the full study: ibm.biz/IBMBTT14
Citizen developers drive more innovation for Pacesetters!
You've probably heard the term “citizen developer,” but have you considered using citizen developers as a partner resource? Robin Jones' quote from our Business Tech Trends webcast provides a great example of the influence citizen developers can have, even with large companies like Esri.
Citizen developers are creative hobbyists who build business applications for fun. It's not their day job, and they typically don't have the budget for expensive tools to help them build. https://ace.ng.bluemix.net Bluemix is a great example of a powerful, inexpensive tool for mobile app development. That's why Bluemix is such a game-changer!
In fact, Pacesetters are twice as likely to leverage citizen developers!
You might not expect to see a partnership between a citizen developer and a booming enterprise. However, our http://ibm.biz/IBMBTT14 Business Tech Trend study shows that citizen developers are not only partnering with enterprises, they are influencing the way companies like Esri are developing products, shaping APIs, and writing their business models!
On the webcast last week, Robin explained it like this. She said that citizen developers are extremely creative at pulling together multiple “best in class” systems and leveraging free and open source tools. When Esri, a provider of geographic information systems software, provides open source tools for citizen developers to use, the results are a whole new understanding of the tools and how they can be used!
For more awesome insight from Robin and our other partners who participated in last week's Entrepreneur Huddle, http://ibm.biz/biztechhuddle register for the replay now!!
Trends on Social ! Pacesetters are more than 6X more to use social to improve experience
We just published our new Business Tech Trend report with over 1400 decision makers. From this report, take a look at gains in Social deployment over the last 2 years. It is up 106%
Then we studied the Pacesetters. Pacesetters are those who have dedicated their competitive focus through technology and are seeing better business value.
But what I find most exciting -- is the way these Pacesetters are using Social. They 6X more likely to use Social for communication and to improve client experience. In addition, they use social 3X more than those laggards for expanding into new segments and markets.
Please join us on the Entrepreneur huddle to learn more! https://ibm.biz/techhuddle
The 3 key take aways to help You become a pacesetter are:
- Understanding the Pacesetters secrets. Download the picture book: https://ibm.biz/IBMBTT14
- Leverage the data in the study and experiment Developing an App on Bluemix : https://ibm.biz/biztechjam
- Register now for Watson Analytics Beta! This solution brings predictive capability to the non techy! http://www.watsonanalytics.com
Grush brushes aside the competition to win SmartCamp Silicon Valley
On August 19th, we held our SmartCamp Silicon Valley event, and Grush stole the show! Congratulations to Grush for winning the Judges and People's choice awards!!
As a parent, I can really appreciate how Grush is making a game-chaning solution in kids brushing their teeth. That's right, I said kids brushing their teeth!
Grush transforms the chore of brushing into a fun and interactive game. They've developed an advanced Bluetooth motion-sensing toothbrush, coupled with interactive and instructive mobile games, to guide kids' brushing and let parents track the results.
Talk about the Internet of Things! The motion data is sent to Grush Apps in real-time. Grush Apps are interactive games and apps that receive motion data from Grush Brush and integrate it with a simulated image of teeth or a game theme.
It even has cloud technology! The Grush Cloud stores detailed brushing data of each user for tracking/monitoring. Detailed brushing statistical data can be provided to dentists to customize a treatment plan which could ultimately save in dental costs.
Anything that helps parents motivate their kids to brush their teeth is a winner in my book! Not only are these games fun for kids, they are also Dentist approved!
Nice job, Grush!
Shhhh! The Top 3 Pacesetter Secrets Revealed!
View the IBM Tech Trends interactive dashboard
bit.ly/tt14dashboard
IBM Center for Applied Insights "Raising the game: The IBM Business Tech Trends Study"
ibm.com/ibmcai/biztechtrends
Learn more about being a Pacesetter
ibm.biz/IBMBTT14
CAN-DO Honolulu
can-do.honolulu.gove/apps
Biz Tech Trends App Jam
ibm.biz/biztechjam
IBM Watson Analytics
analyticszone.com
Bluemix Free Trial
ibm.biz/bmtrial
SoftLayer Free Trial
ibm.biz/softtrial
Mobile initiatives create a competitive advantage for those who get onboard!
Pacesetters are gaining a huge competitive advantage using mobile as part of their daily lives. They are about 4 to 10 times more likely to be doing all the right things!! What are the right things? What are the key characteristics they exhibit to stay ahead of everyone else? Is your enterprise ready to be a Pacesetter?
I answer all these questions and more during my August 21st webcast. I'll share with you the findings and next-steps based on the 2014 IBM Business Tech Trends study.
Register now for my webcast! It's time for you to find out what it means to be a Pacesetter!.