Wharton and IBM Announce a First of a Kind Exec Program for CMO and CCOs!
Wow!
Did you see the CMO announcement from IBM and Wharton? Wharton Executive Ed and IBM announced the launch of a first-of-its-kind executive program to help Chief Marketing Officers (CMOs) and Chief Customer Officers (CCOs) prepare for and capitalize on the current explosion of customer data.
The course is 2 weeks long and is titled “The CMO Advantage: Evolving Beyond the Digital Revolution.” It will explore the increasing importance of the CMO in leading customer engagement innovations in the C-Suite.
What does the course look like?
- Gain a deeper understanding of the transformative impact of the connected consumer on enterprise value propositions and marketing practices;
- Enhance the role and influence of the CMO and Chief Customer Officer in the C-suite, including rallying and orchestrating the wider organization to align in support of the brand promise;
- Achieve personal transformation and challenge mental models by applying lessons through live simulations and rapid feedback;
- Improve the performance of the marketing organization, including nimble organizational design, marketing return measurement, partner ecosystems, and winning the talent war; and
Join a collaborative network of executive peers for continuous learning.
I believe strongly that the CMO needs to have credibility and authority to influence customer interactions across the organization, not just within the marketing department.
But our facts show something different -- the IBM Global CMO Study of more than 500 CMOs around the world showed that 82% of CMOs say their organizations are underprepared to capitalize with advanced analytics on the explosion of customer data.
Since most CMOs believe the complexity of data-driven marketing will accelerate over the next five years, less than half feel prepared for that (and, their confidence is eroding ... 70% reportedly felt they were prepared just three years earlier).
Clearly, the time to develop the acumen required to harvest insights and apply them to reinventing brand engagement is now!
As you finish up homework -- loved these points! What **really** matters!
Last night I was reading an article on "Harvard and kids" .... and it focused on what's really important that we teach our kids.
What does this have to do with social?
Well, read below and you will see that being a person focused on relationships and others is what really matters -- just as it does in social media! What are you teaching your kids?
- Does your child have a healthy dose of intellectual curiosity?
- Is your child resourceful and independent?
- Is your child happy with who she is?
- Can your child creatively problem-solve?
- Is your child passionate about anything?
- Can your child sit with himself and enjoy his own company?
"By embracing what makes THEM happy, and by seeing them as the creative beings that they are, we can stop competing with each other, and they can enjoy, flourish and even love this one life they have."
Digital tip of the week – Create customize LindedIn invitations for better engagement
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Customer-Centric Leadership - One of my Picks for HBS Learnings!
At the end of this week I will be heading to Boston for my HBS Reunion! I am so excited about seeing my friends and their families.
The other thing I love about our reunions are the case studies that drive new learnings. One of the case studies I cannot wait for is on the Taj -- in particular, the bravery and resourcefulness shown by the rank-and-file employees of the Taj Mahal Palace and Tower luxury hotel during the terrorist attacks that took place in Mumbai, India, on Nov. 26 2008.
It will be a lesson in customer-centric leadership including the hotel’s history, its approach to training, and the “guest is God” philosophy inherent in Indian culture. It is interesting that the Taj employees stayed at their posts, jeopardizing their safety to save hotel guests.
Can this level of loyalty and dedication be replicated and scaled elsewhere? I will learn their secrets!
View the case at http://courseware.hbs.edu/cases/taj