Digital Tip of the Week: Who’s talking about you or your company in Social Networks? Measure it!
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The Watson Ecosystem Expansion on Bluemix and in multi Industries!
We (IBM) announced 7 new Watson API services available on BlueMix, enabling developers to use a wide variety of Watson capabilities. The first wave of Watson-powered apps is debuting in industries such as travel, retail, healthcare, and more. One example is a new company launched by Terry Jones, founder of Travelocity and Kayak.com, aimed at reinventing the travel experience with Watson.
Transforming Travel
WayBlazer (Austin, TX), a new company led by travel visionary and entrepreneur Terry Jones -- founder of Travelocity and founding chairman of Kayak.com, is looking to redefine the travel experience. Researching travel alternatives can be a near impossible chore. Even for travelers that know their destination and dates, the sheer breadth of options and overwhelming amount of data requires visiting 20 or more website to research, compare, and book a leisure holiday. Powered by the cognitive intellect of Watson, WayBlazer knows, engages, advises, and learns about a consumer with each interaction, using a visual and natural language interface to make sure optimal travel choices are made. The Austin Convention & Visitors Bureau (ACVB) is using a version of the new WayBlazer app. With the app, the organization hopes to improve convention bookings, increase hotel bookings and provide additional revenue streams from Ecosystem Partner and affiliate marketing opportunities. Watch WayBlazer "Unbox" their app here.
Transforming Retail
Red Ant (London, UK) is helping retailers, including Three, a UK-based mobile company, ensure sales associates exceed customers' expectations with its Sell Smart app built using Watson's cognitive computing technology. The mobile app is a retail sales trainer that lets employees easily identify individual customers’ buying preferences by analyzing demographics, purchase history and wish lists, as well as product information, local pricing, customer reviews and tech specs. It uses voice or text input to enable a simple question-and-answer interface against the wealth of information available within a retail business, including product information, copybooks, manuals, customer reviews, and more. Red Ant is a Watson Mobile Developer Challenge winner.
Reflexis (Dedham, MA) is working with Watson to enable retailers, Quick Serve Restaurants, hospitality, and other companies to uncover hidden demand triggers and provide the best possible customer experience. The company’s Watson interconnect module for the Reflexis StorePulse real-time execution application enables companies to drive best-practice actions in response to local events, social media buzz, news, weather, and other influences that affect customer demand. . Watch Reflexis "Unbox" their app here.
Sellpoints (Emeryville, CA), an e-commerce technology provider, is unveiling its Watson powered app called Natural Selection, which uses natural language to put the right products in front of the right shoppers at the exact moment they’re ready to buy. For example, when a shopper searches for a product using natural language, such as “My second grader needs help learning science basics,” the cognitive app returns product results sorted by relevance, which subsequently increases conversion rates for the retailer.
Transforming Non-Profit
Findability Sciences (Waltham, MA) is bringing a Watson app to the non-profit sector to enable funders and donors to ask questions using natural language and receive answers instantaneously. This enables funders to make smarter investing decisions and better work to maximize existing investments to deliver the most impact. Watch Findability Sciences "Unbox" their app here.
Transforming Veterinary Care
LifeLearn (Guelph, Canada) is changing the way veterinarians practice medicine by empowering them with the new LifeLearn Sofie™ mobile app, which helps doctors research different treatment options for animals. LifeLearn's beta client Animal Medical Center in New York is just one of the leading industry partners using LifeLearn Sofie™ to help improve patient outcomes. The Sofie app, built from scratch with Watson, crowdsources the expertise from the entire profession by analyzing data from text books, knowledge from doctors and teaching hospitals, and uses natural language Q&A to provide veterinarians immediate possibilities that equate to third and fourth professional opinions. Watch LifeLearn "Unbox" their app here.
Transforming Healthcare
GenieMD (Pleasanton, CA) is using Watson's cognitive intellect and data analysis to understand an individual's personal health profile and asks Watson questions for the user so they don't have to in times of concern. For example, the GenieMD mobile app analyzes a persons profile and sends push notifications to the user with information on how to manage their diabetes or how to prevent hypertension. GenieMD is a Watson Mobile Developer Challenge winner.
Welltok (Denver, CO) is calling upon Watson’s unique ability to process massive volumes of health data and content within seconds. Building on Welltok’s health optimization platform, CaféWell Concierge dialogues with consumers and provides dynamic, personalized guidance to optimize their health. Watch Welltok "Unbox" their app here.
@Point of Care (Livingston, NJ), a service provider for the health care industry, is using Watson to help physicians support patients with Multiple Sclerosis (MS). The physician-facing mobile app is helping the Multiple Sclerosis Association of America enable MS patients to better track and manage their symptoms easily from any device and will be rolled out across @Point of Care’s 15 other therapeutic areas.
Transforming Information IT
SparkCognition (Dallas, TX), the first cognitive security analytics company, has created a Cognitive Security Insights (CSI) app with Watson to process data to deliver advanced cyber threat defense. Unlike existing security solutions, the Watson powered CSI app thinks like a security expert and can help stop threats for an enterprise. Client ExamSoft, and early adopter, is currently using CSI to reduce the costs associated with false positives, incorporate automated learning systems in the organization that retain critical knowledge, and enable intelligent detection and remediation that can keep up with a rapidly growing number of threats.
CHIPS Technology Group (Syosset, NY), an IT help desk provider for small-to-mid-sized businesses, is using Watson to help their engineers revolutionize the way IT support service is delivered. Watson enables CHIPS engineers to quickly source and provide clients like IT Solutions, Inc. with a high level of customer service, whether working with a mainstream or proprietary app. By rapidly processing an extensive collection of disparate resources, including articles, white papers and manuals, Watson delivers the right tech support response to end users on the first try.
This announcement reinforces IBM's strategy to fuel an ecosystem of innovators that are helping make cognitive computing the new standard of computing.
Helping Developers Create a New Class of Cognitive Apps
We also extended the reach of cognitive computing by introducing new cognitive services that will be available on IBM Bluemix, As you know, Bluemix runs on SoftLayer, IBM's global cloud infrastructure. Now with little to no barrier to entry to cognitive tools, Bluemix users can access an evolving set of APIs and content to build apps, powered by Watson, that help accelerate, enhance, and scale human expertise for confident decision making.
The new services available through Bluemix include:
- User Modeling: Uses linguistic analytics to extract a set of personality and social traits from the way a person communicates. The service can analyze any public communication the user makes available such as their text messages, tweets, posts, email, and more. Users of the service can understand, connect, and communicate with people on a more personally tailored level by analyzing personality and social traits.
- Machine Translation: Converts text input in one language into a destination language for the end user. Translation is available among English, Brazilian Portuguese, Spanish and French.
- Language Identification: detects the language in which text is written. This helps inform next steps such as translation, voice to text, or direct analysis. Today, the service can identify 15 languages.
- Concept Expansion: Analyses text and interprets its meaning based on usage in other similar contexts. For example, it could interpret “The Big Apple” as meaning “New York City.” It can be used to create a dictionary of related words and concepts so that euphemisms, colloquialisms, or otherwise unclear phrases can be better understood and analyzed.
- Message Resonance: Analyzes draft content and scores how well it is likely to be received by a specific target audience. Today, analysis can be done against people active in cloud computing or big data discussions but future versions will let users provide their own community data.
- Relationship Extraction: Parses sentences into their various components and detects relationships between the components. The service maps the relationships between the components so that users or analytics engines can more easily understand the meaning of individual sentences and documents.
- Question & Answer: Interprets and answers user questions directly based on primary data sources that have been selected and gathered into a body of data or “corpus.” The service returns candidate responses with associated confidence levels and links to supporting evidence. The current data corpora on Bluemix focus on the Travel and Healthcare industries.
- Visualization Rendering: Takes input data and graphically renders it as an interactive visualization that can range from a common business chart to more advanced layouts. The visualizations can be easily modified to match user needs, visual styling, and types of data being analyzed.
Wharton and IBM Announce a First of a Kind Exec Program for CMO and CCOs!
Wow!
Did you see the CMO announcement from IBM and Wharton? Wharton Executive Ed and IBM announced the launch of a first-of-its-kind executive program to help Chief Marketing Officers (CMOs) and Chief Customer Officers (CCOs) prepare for and capitalize on the current explosion of customer data.
The course is 2 weeks long and is titled “The CMO Advantage: Evolving Beyond the Digital Revolution.” It will explore the increasing importance of the CMO in leading customer engagement innovations in the C-Suite.
What does the course look like?
- Gain a deeper understanding of the transformative impact of the connected consumer on enterprise value propositions and marketing practices;
- Enhance the role and influence of the CMO and Chief Customer Officer in the C-suite, including rallying and orchestrating the wider organization to align in support of the brand promise;
- Achieve personal transformation and challenge mental models by applying lessons through live simulations and rapid feedback;
- Improve the performance of the marketing organization, including nimble organizational design, marketing return measurement, partner ecosystems, and winning the talent war; and
Join a collaborative network of executive peers for continuous learning.
I believe strongly that the CMO needs to have credibility and authority to influence customer interactions across the organization, not just within the marketing department.
But our facts show something different -- the IBM Global CMO Study of more than 500 CMOs around the world showed that 82% of CMOs say their organizations are underprepared to capitalize with advanced analytics on the explosion of customer data.
Since most CMOs believe the complexity of data-driven marketing will accelerate over the next five years, less than half feel prepared for that (and, their confidence is eroding ... 70% reportedly felt they were prepared just three years earlier).
Clearly, the time to develop the acumen required to harvest insights and apply them to reinventing brand engagement is now!
As you finish up homework -- loved these points! What **really** matters!
Last night I was reading an article on "Harvard and kids" .... and it focused on what's really important that we teach our kids.
What does this have to do with social?
Well, read below and you will see that being a person focused on relationships and others is what really matters -- just as it does in social media! What are you teaching your kids?
- Does your child have a healthy dose of intellectual curiosity?
- Is your child resourceful and independent?
- Is your child happy with who she is?
- Can your child creatively problem-solve?
- Is your child passionate about anything?
- Can your child sit with himself and enjoy his own company?
"By embracing what makes THEM happy, and by seeing them as the creative beings that they are, we can stop competing with each other, and they can enjoy, flourish and even love this one life they have."
Silicon REAL! Why London is HOT and Entrepreneurs are Cool!
Gang; I was just in London and had a great time with the Silicon Real gang!
Take a watch!
Entrepreneur Fire! SmartCamp comes to Dallas, y'all! Visual Content and Conversion WON the Day!
The very first SmartCamp Dallas event was held recently, and there were PHENOMENAL startups competing to be a finalist in the event. Two startups stood out from all the rest: ImageVision and Digital Certainty!
Congratulations to ImageVision, the judges' choice and winner of SmartCamp Dallas! And congratulations to Digital Certainty, the people's choice award winner!
By using image recognition and machine learning technology, ImageVision built a search system that helps web and social media companies monetize their visual content and automate the recognition and tagging of images and videos. Customers can tap into their visual search system using ImageVision's web APIs.
Think of ImageVision as the watchdog for large web companies that deal with tens of thousands of images. ImageVision allows them to monitor and manage all those images and videos!
Digital Certainty's solution designed to increase the conversion rate of your marketing plan. Turning web and mobile visitors into paying customers - faster than anyone else - is their goal!
Lastly, congratulations to the Dallas team! Nice job on your first SmartCamp event!