3 Changes in 2017 for Successful Branding and Marketing – Featured at CES
Yesterday I caught the BrandX ranking for the top brands in the industry and looked at how these success cases are modeling the way for branding!
3 Top Trends Are New Marketing & Branding Ala CES:
1. Design and Experiences. Brand will increase their use of video in 2017 to tell stories. While traditional imagery is static, video is dynamic. Women in particular are visual buyers. The prediction of clear visual communication — meaning focusing more on bringing forth the user content rather than the UI, will help to draw in women buyers — who today control approximately 75% of the consumer spend.
2. Changing Customer Behavior + Expectations Releases the Power of Technology for New Experiences and Content . Shawn DuBravac, the chief economist for CTA, dished on AI, AR, VR and Iot in the annual show kickoff as part of the 5 major trend. But the trend is not just for products incorporating these technologies but how companies are using them to market as well. For instance, Lowe’s is using VR powerfully to help you imagine your new kitchen and companies like Under Armour use AI to provide personalized recommendations.
3. Path to Purchase. Today’s world is more complicated than the past in how the client purchases. In 2017, the path to purchase is now more complicated. I loved the Nielson presentation on the new startups that have created solutions to help decipher the complexity of the path to purchase that exists through Social Media, Ads, TV, Mobile, and now AI, VR and new devices.
I am thrilled to be on the panel with Lisa Johnston, digital editor at TWICE magazine on Friday at CES! Hope to see you there!
The post 3 Changes in 2017 for Successful Branding and Marketing – Featured at CES appeared first on Social Business Sandy.
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New IBM CSuite Study - Flourishing in an era of continuous disruption
I am loving the new C Suite study on flourishing in this world of disruption! Here's my favorite top AHAs from the study!
Prepare for digital invaders: Competitors are emerging to digitally disrupt business models and re-shape industries. Airbnb, Fitbit and Uber exemplify the new digital invaders and “ankle-biters” – focused competitors with the lethal combination of no legacy costs and the superior value to rapidly amass market share.
New competitors also are emerging through industry convergence, with traditional boundaries eroding as expertise from one sector is applied to another - for example, defense contractor Lockheed Martin partnering to develop personalized health and wellness solutions. C-suite executives see this trend rising above all others in the next three to five years.
Create a panoramic perspective: All business strategy is technology strategy. Most C-suite executives interviewed believe cloud computing, mobile solutions, the Internet of Things and cognitive computing will dominate the strategic business agenda in the near future with the confluence of these different technologies holding the greatest promise.
Be first, be best, or be nowhere: To create differentiation, C-suite executives are experimenting with alternative business models, collaborating across industries or exploring a new customer base./
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Congrats to Macrolynk and Saul Haro, the President and CEO on their award from CNN!
![Macrolynk_Social-Tile-[V1]](http://advanced911.inmotionhosting.com/~socialbusinesssa/wp-content/uploads/2015/09/macrolynk_social-tile-v1.png)
Congrats to Macrolynk and Saul Haro, the President and CEO on their award from CNN!
They just won the CNN Expansion Entrepreneur of the Year Award for 2015,!
We recognize their work in "How Combining Social and Supply Chain Led to Exceptional Management.".
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Back to school! Note in a lunch box - Is Twitter your note to your followers?
When school starts, and I pack my kid's lunches, I always finish them off with a special note to encourage them in the day.
For instance, with my youngest Kassie I did a bunch of K's that I think are special for her!
- K is for Kisses!
- K is for Krazy special -- for the special girl that you are!
- K is for Kind - be kind to your friends today -- for they are precious!
My kids say that it is a moment in the day -- among hard work, getting teased, and questioning their confidence --- that they pause to know that someone really cares for them!
As I was thinking about how my oldest daughter carefully folds and saves each note, I wondered how much we all need that encouragement.
- How could I place a "virtual note in each of my team's lunch box" ?
- What would it say?
- Would they appreciate it like my kids?
- And what would I want my note to say if someone left one for me!
But then I thought -- do we do this each day -- through Twitter? For instance, when I share quotes or welcome the beautiful sunrise, is that the same?
Is that the new form of the lunch box note?
What do you think?
FOMA - What are you looking at today?
I am seeing this "Fear of Missing Out" growing and emerging as a new stress point. With everyone watching social networks, where people only post the "great things",
This phenomenal has become so common that it was placed in the dictionary in 2013. FOMO is defined as the "anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website."
So that you do not get caught up in this new theme, here's some tips:
- Stay focused on what's important to focus on in your life. Set your goals and where you want to go. Don't go with a goal just because someone else has.
- Remind yourself that what's posted is only part of life. Most people most the signature moments of their life, not everything. Your mundane moments are part of life -- maybe just not tweetable!
- Enjoy and focus on what you have -- not just what others have! This is true in life overall! But in particular in Social Media.